Learn how to extract measurable ROI from your backups beyond traditional disaster recovery. Curtis and Prasanna explore proven strategies for extracting business value from backup infrastructure through test and development environments, security monitoring, compliance checking, and AI-powered analytics. Discover why the shift from tape to disk storage created new opportunities for ROI from backups, including instant restore capabilities and data mining applications. The hosts share real-world examples of organizations using backup data for threat detection, regulatory compliance, and business intelligence. From Veeam's AI integration to copy data management techniques, this episode reveals practical approaches to transform backup systems from cost centers into value generators. Whether you're struggling to justify backup expenses or seeking ways to leverage existing investments, these ROI from backups strategies can help extract maximum value from your stored data.

World Backup Day falls on March 31st - the day before April Fool's Day because not backing up your data is no joke. In this episode, hosts W. Curtis Preston and Prasanna Malaiyandi discuss alarming statistics about data loss and why proper backup strategies are essential for business survival.

The hosts break down the famous 3-2-1 backup rule and how it applies to both consumers and enterprises. They examine the growing threat of ransomware, including double extortion attacks where criminals not only encrypt your data but threaten to publish it. With 94% of companies that suffer major data loss failing to recover, and 70% of small businesses closing within a year of significant data loss, World Backup Day serves as a crucial reminder to implement robust backup strategies that include immutable storage and protection for often-overlooked SaaS applications.

Stories from this episode:

https://www.forbes.com/sites/tomcoughlin/2025/03/31/march-31-is-world-backup-day/

https://objectfirst.com/blog/world-backup-day-2025/

https://www.backupwrapup.com/peter-krogh-who-coined-the-3-2-1-rule-on-our-podcast/

You've found The Backup Wrap-up, your go-to podcast for all things backup, recovery, and cyber-recovery. In this episode, we tackle one of the scariest threats out there - ransomware targeting VMware ESXi environments. I'm joined by Prasanna Malaiyandi and our special guest Melissa Palmer, also known as @vmiss, who's an independent technology analyst and ransomware resiliency architect. We get into why virtualization environments are such juicy targets for attackers, how they're specifically going after vCenter and ESXi hosts, and why your backup strategy is probably missing some critical components. If you've got a virtualized environment, you need to listen to this. Melissa brings her unique perspective from both the virtualization and security worlds to help you protect your most critical infrastructure. So buckle up - this is an episode you can't afford to miss if you want to keep your VMware environment safe from ransomware attacks.