The latest episode of the LTC BOSS Podcast is here, featuring Brian Perry, VP of Government Affairs at Direct Supply.

Brian brings a candid, thoughtful perspective on what advocacy really looks like in long-term care and why the most important work often happens long before there is a crisis.

Here is a sneak peak at what you can look forward to in this episode:

-Finding his way into advocacy: Brian shares how an early interest in politics, hands-on experience with Indiana Healthcare Reimbursement, and even a background in performance arts shaped the way he represents the industry today.

-Playing the long game: He emphasizes that advocacy is about planting seeds, building understanding and trust with policymakers so the groundwork is in place when decisions need to be made.

-The art of hearing "no": Brian explains why a clear no can be valuable, how a maybe can stall progress, and why burning bridges is never worth it in public policy.

-Changing the narrative through storytelling: He talks about the importance of sharing the real, human moments in long-term care that rarely make the headlines.

-The next 10-year challenge: With more decisions shifting to the states, Brian explains that the real work ahead is with legislators and governors making the case for why investing in seniors has to stay a priority over the next decade.

If you are curious about what happens behind the scenes in advocacy, this is a conversation worth hearing.