From humble beginnings in her kitchen to a huge factory in West Auckland, Ellie Brade is out to change the way we clean.

Her business, Cleanery, is a low-waste cleaning and personal care brand. The products are a sachet of powder that are added to a bottle of water and mixed up.

Co-founded with her husband, Ellie's business started with making her own cleaning products at home with baking soda and vinegar.

Hear Ellie talk about...

• How her first home made cleaning products were not great
• Why being a yachting journalist got her into environmentalism
• How she alleviates her climate anxiety
• Packaging issues! Why compostable is not the best and how sugarcane isn't the answer yet either
• In plastic waste, one supermarket bottles equates to 100 Cleanery sachets, which make 100 bottles of cleaning fluid
• Why a business is never too young to embed B Corp
• How B Corp gave them a boost overseas

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

A true trailblazer, Untouched World founder Peri Drysdale was shocked by the environmental degradation she was seeing. Determined to do things differently, she launched her clothing brand in 1981. It was called Snowy Peak after the family farm she grew up on and ever since, she's been building a clothing brand that does business in a completely different, sustainable way.

Hear Peri talk about...

• Why naivete is an entrepreneur's superpower
• How she was shamed for not being satisfied with being a stay-at-home mum
• Her path from nursing to retail
• How she started off selling unlabelled mittens without thumbs
• The tough times for the business when her house was literally on the line
• How she got global leaders including Bill Clinton wearing Untouched World garments
• Her frustration with the contamination of microfibers
• Why recycling plastics into clothing is not the answer
• How the B Corp logo has given her business traction overseas

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

That's right, we've turned the tables in this episode of the B Better podcast.

Instead of being the one asking the questions, our Tim finds himself in the spotlight as a guest on the Health and Safety Unplugged podcast with Matt Jones.

Take a listen to hear Tim and Matt discuss:

• New legislative changes mandating companies to look at the ESG
• How people increasingly want to do more good in their lives and work
• How COVID triggered introspection about purpose and our impact on the planet
• The way Grow Good works with clients on B Corp
• What a business needs to do to become a B Corp
• The role a B Corp consultant plays in helping businesses become a B Corp
• Details on the final verification process for getting audited when you apply for B Corp Certification.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

With global textile waste predicted to hit 140 million tonnes by 2030, we urgently need businesses like Australian start-up Blocktexx.

A clean technology company that recovers polyester and cellulose from textiles and clothing, Blocktexx developed world-first technology to deal with unwanted clothing and textiles thereby diverting them from landfill.

In this episode, Blocktexx cofounder Graham Ross joins Tim to talk about his mission to drive textile and fashion businesses towards sustainability and to influence government circular economy policy.

Listen in to hear

• How Graham moved from media to sustainable sportswear to textile recovery
• How the first business plan for Blocktexx was written on a cafe over glasses of wine with business partner Adrian Jones, formerly of Marks and Spencer
• How they still have that napkin
• How B Corp gave Graham the framework for building a sustainable business and enabled him to hear stories and to learn from other B Corps
• Why they set out to launch a whole new industry - textile resource recovery - not just a new business
• Why Blocktexx is more Model T Ford than Tesla
• The industry surprises Graham discovered on visiting factories in Asia
• How polyester is a goodie and a baddie
• Why entrepreneurs shouldn't aim for perfect

... and a whole lot more.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#75 Making big money from salon waste with Paul Frasca of Sustainable Salons

If you're a salon owner who values sustainability and wants to have a positive impact on the world, check out ⁠Sustainable Salons⁠. They take waste from salons and recycle it into products their salon members can then sell - like sunglasses.

Started by this episode's guest, Paul Frasca, Sustainable Salons works with hairdressers, barbers, dermal clinics, and dog groomers.

Why? Because from salon foils, papers, and plastics, to leftover colour, and even the hair clippings on your salon floor… it can all be diverted from landfills and be transformed into a force for good!

Listen up to find out...

• How they recycle human hair and dog fur
• Why Paul calls himself an 'above ground miner' of the incredible fortune that's sitting in waste
• How they made 60,000 pairs of sunglasses from used shampoo bottles
• The 12 product lines they make from recycled salon materials, including dog leashes, coasters, and combs
• Their social programmes like Haircuts for the Homeless
• Half of their staff have a disability
• Why Paul is passionate about making as much money as possible 'every company should be trying to be Tesla'
• In 2023, they drove $15 million worth of new business to their sustainable salons - having spent zero on marketing
• How circular is the future of business

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#74 John Berry of Pathfinder on Ethical Pension Funds

He's a legend, a true gentleman, and just a genuinely awesome human, in this episode we have Pathfinder CEO John Berry in the hot seat.

A fund management business, Pathfinder Asset Management Limited basically looks after people's money through ethical investment, in particular superannuation savings. They exist to ensure folks have a nice lump sum to retire with that hasn't been invested in nasties like tobacco and fossil fuels.

Hear from John about...

• How they want to make as much money as possible in a way that's positive for people, planet and animals
• The Pathfinder business mission to generate individual wealth and collective wellbeing
• The five layers of ethical investment
• Why they dumped Johnson & Johnson (hint: talcum powder and cervical cancer)
• Why they invest in renewable energy, energy efficiency, water technology, and social housing.
• Why Pathfinder are investing in Lodestar Energy, a company building five solar farms in NZ
• The three easy ways that everyone can positively impact the world - consider how you spend your money, how you spend your time, how you invest your money.
• Why capitalism should look like B Corp
• How and why Pathfinder got on their B Corp journey

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

BONUS EPISODE: In the hot seat, conversing with Nick Day about B Corps, sustainability, purpose, and more.

TABLES TURNED. And the hot seat is on me. I'm thrilled to be chatting with Nick Day from The HR L&D Podcast and Founder/Owner of JGA Recruitment Group about B Corps, sustainability, purpose, and more! Nick, thanks for having me on the show!

Here are some highlights from our conversation:

- Understanding Human Resources: We kick off by dissecting the term "human resources," exploring its multifaceted implications for both individuals and organisations.

- Introduction to B Corps: Learn what a B Corp is, its history, and the values it stands for in the business community.

- The Role of Leadership in Systemic Change: Discover why HR and business leaders should consider transforming their organisations into B Corps and how they can spearhead this monumental shift.

- Benefits of B Corp Certification: We delve into the tangible and intangible benefits of obtaining B Corp certification, highlighting the impact on company culture, employee engagement, and brand reputation.

- Innovative Leadership Models: Uncover the modelling behaviours that B Corp business leaders embody to foster a more ethical, sustainable, and inclusive business environment.

- Becoming a B Corp: We provide a step-by-step guide on how organisations can join the ranks of B Corps, including the certification process and the commitments involved.

- Cost vs. ROI of B Corp Certification: A candid discussion on the investment required for B Corp certification and the return on investment, addressing both financial and non-financial benefits.

So, grab your earbuds (or headphones) and tune in. I guarantee you'll walk away with some nuggets of wisdom.

Happy Listening!

For awesome recruitment support, Nick's your go-to guy. Shoot him an email at nick@jgarecruitment.com or ring him up at 01727800377. And while you're at it, why not give The HR L&D Podcast a listen? It's a chock-full of insights and tips that'll level up your HR game!

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "⁠⁠To B Or Not To B; The What, Why & How of B Corp⁠⁠" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on ⁠⁠LinkedIn here⁠⁠ - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can ⁠⁠work together⁠⁠ to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call ⁠⁠here ⁠⁠⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#73 Adrien Taylor of Not Another creative agency on driving positive change

Based out of Christchurch, New Zealand, the cofounder of creative agency Not Another, Adrien Taylor, started his career in journalism. He made some documentaries on climate change and while in Mongolia filming melting glaciers, he got a call about a job at a creative agency. That's where he learnt the ropes that led to starting Not Another.

Take a listen to find out:

• How Adrien moved from TV3 documentaries to opening his own creative agency by the beach
• Why Adrien wants his children to be curious and creative
• His attitude to dreams and regrets
• Adrien's earlier start-up failures and successes, including a hat business called Offcut
• How watching Al Gore's movie, An Inconvenient Truth, when he was age 16 had a huge impact
• The birth of the Trump Forest website to plant trees to offset Donald Trump's climate ignorance
• How being a B Corp business was on Not Another's radar from the start
• Why they've turned down big projects that didn't align with their ethics - fossil fuels and intensive farming - even when they needed the money
• What doing B Corp got him thinking about.

... and more!

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "⁠To B Or Not To B; The What, Why & How of B Corp⁠" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on ⁠LinkedIn here⁠ - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can ⁠work together⁠ to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call ⁠here ⁠⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!