In this episode, we sit down with the mighty Helen Shorthouse, founder of Shorthouse Consulting and a newly certified B Corp based in Ōtautahi Christchurch.

Episode Highlights:

• From Economic Development to B Corp Advocacy – Helen shares her background in economic development, her time at ChristchurchNZ (formerly CDC), and her long-standing commitment to helping small businesses grow and tell their stories effectively.

• Bridging Strategy, Marketing & Sales – We dive into her shift into marketing consulting, the importance of sales and marketing alignment, and why both disciplines are more science than art.

• Lessons from the Agri Sector – Helen reflects on her first job in New Zealand at Ravensdown, where she learned a game-changing lesson: you actually have to ask for the business.

• From Kent to New Zealand – Originally from Kent (the “sh*t hole part,” as she says), Helen shares her journey to New Zealand, how she fell in love with the country, and why she believes NZ is a perfect testing ground for new ideas.

• Discovering Business as a Force for Good – Helen’s epiphany moment came when she connected with B1G1, introducing her to the idea of business as a force for good. Despite a business setback after the Christchurch earthquakes, this idea stuck with her.

• The B Corp Certification Process – Helen opens up about the rigor of the B Corp process, the imposter syndrome she felt upon certification, and why perfection isn’t the goal—progress is.

• Balancing Purpose & Profit – We wrap up by discussing the modern business landscape, why B Corp is a statement of intent, and how Helen is using it as a platform to give back and make an impact.

This episode is for entrepreneurs, marketers, and anyone curious about aligning business with impact.

In this episode, we sit down with Chris Bolman, founder of Brightest, to explore how technology can simplify, scale, and strengthen impact measurement for B Corps and beyond.

• The Brightest Origin Story – Chris shares how Brightest came to life, built from a practitioner’s mindset to create a user-friendly, functional tool for impact tracking and B Corp reporting.

• Making Impact Measurable – Why many businesses struggle with impact data and how Brightest helps them track, analyze, and improve their sustainability performance.

• Building for Real Use, Not Trends – Chris discusses the pitfalls of trendy software and how Brightest avoids them by focusing on real user needs—making it easier for B Corps to manage their ongoing certification and ESG reporting.

• Lessons from 20 Years in the Game – From startups to scaling businesses, Chris reflects on the highs, lows, and key moments that shaped his journey.

• The Future of Impact Tech – Where technology is headed in the B Corp and sustainability space, and how companies can better align their operations with their purpose.

This episode is packed with insights on impact measurement, purpose-driven business, and building tech that truly works—one for B Corps and changemakers alike!

In this episode, we sit down with Anita Spiller from True Earth, a Canadian B Corp on a mission to eliminate plastic waste and rethink everyday essentials.

• The Birth of True Earth – Anita shares the story behind True Earth’s eco-strip laundry detergent, designed to reduce plastic, water, and weight in household products. What started as a small launch quickly exploded, with the perfect timing of COVID driving demand for sustainable alternatives.

• Impact at Scale – True Earth set out to donate 1 million loads of laundry detergent to those in need. They’ve now donated over 50 million loads—a testament to their deeply embedded purpose.

• Progress vs. Perfection – We discuss the challenges of making the right (but harder) decisions as a business that wants to do good, and how True Earth has built impact into everything they do.

• Anita’s Unique Journey – From a background in social services and ministry to sales and PR, Anita opens up about her path from corporate life to purpose-driven work, and how her upbringing shaped her passion for social justice and sustainability.

• The Bigger Picture – We talk about values, spirituality, and community, and why a lack of connection to these things is holding people back from creating positive change.

• The B Corp Effect – True Earth has embraced the B Corp philosophy, not just in certification but in the way they operate. Anita also shares how the company has built strong connections with other B Corps across North America.

This episode is a must-listen for anyone passionate about sustainability, business for good, and rethinking the way we consume.