THE AWOTONA PRINCIPLES FOR BLACK-OWNED BUSINESSES
An Analysis of The Billion-Dollar Success of Calendly Founder Tope Awotona For
Black-Owned Businesses.

https://www.blackfoundersuniversity.com/course/the-awotona-principles-for-black-owned-businesses

This audiobook is an in-depth look at how Nigerian-born entrepreneur Tope Awotona turned a simple scheduling frustration into Calendly, a billion-dollar global software company. His journey of vision, resilience, and relentless execution offers a powerful blueprint for Black-owned businesses aiming for extraordinary success, proving that global leadership is within reach.

This guide distills his methods into 32 powerful chapters, showing you how to:

• Identify & Validate Winning Ideas: Learn to turn a personal frustration into a market-leading solution and test your concepts with minimal resources before scaling.
• Master Product-Led Growth: Build a product so simple and valuable that your customers become your best marketers. Achieve product-market fit and let the user experience drive viral adoption.
• Bootstrap & Scale Strategically: Discover how to grow your business without depending on outside funding, and when to leverage strategic investment to accelerate, not just start, your growth.
• Lead with Humility & Vision: Build a lean, effective team, implement scalable systems that prepare you for exponential growth, and lead with the integrity that builds a lasting brand.

By the end, you will understand how to identify, validate, and scale a winning idea while leading a high-performing team. This isn’t just about Tope Awotona’s story—it’s a blueprint for Black entrepreneurs to innovate, scale, and com

Enjoyed this sample? Purchase the full audiobook or unlock our entire library with a Gold or Platinum Membership at BlackFoundersUniversity.com.

BFU provides powerful audiobooks for Black Entrepreneurs and owners of Black-Owned Businesses looking to scale with clarity, culture, and community.

Our 8 core categories help you:

• Digital Marketing: Attract, convert, and retain customers.
• $1M Scaling Systems: Build your business for long-term growth.
• Automation & Tech: Save time and increase efficiency.
• Family, Faith & Relationships: Balance ambition with personal priorities.
• Industry-Specific Marketing: Dominate your niche with targeted strategies.
• Legacy, Wealth & Investing: Secure your financial future.
• Mindset & Personal Growth: Cultivate resilience and leadership.
• Team Building & Leadership: Recruit, manage, and inspire talent.

Black Founders University – Where Black Entrepreneurs Build Legacies.