8 Things to Do When Your Insurance Agency Commission Rates are Reduced

Stay calm and keep perspective when carriers change commission rates, treating it as a normal market cycle and looking for the opportunity created by shifts in customers, team members, and leadership. Increase your public presence (social media, podcasts, books, and customer education/appreciation events) without discussing rate cuts with customers or your team. Do the math before reacting: budget to live on guaranteed base compensation and treat bonuses and incentives as gravy, then ask your companies questions to understand trends and any upsides. Reconnect with your purpose of protecting customers’ goals and dreams, keep your team—especially service and retention—safe and supported, and take responsibility for what you control, including tightening personal budgets if needed. Get positive support through peers, masterminds, books, or coaching, avoid drama, and focus on solutions, remembering this too shall pass.

00:00 Commission Cuts Happen

00:21 Stay Calm Find Opportunity

00:52 Lead Loud on Social

01:49 Do the Math First

03:03 Control What You Can

04:09 Reconnect to Your Purpose

05:17 Protect Your Team Culture

06:19 Own the Pivot Moments

06:45 Tighten Personal Budgets

07:31 Get Support Stay Positive

08:57 Final Encouragement Next Steps

MAXIMIZE YOUR PROFIT

- Increase Your Net Income by 5 - 15% This Year & Every Year

- Learn more about the Agency Profit Fix

GET YOUR AGENCY READY FOR 2028

- Create an Abundant Agency for the Next 20+ Years

- Ignore the Noise, Figure Out the Numbers, & Create the Future YOU Choose

- Learn more about Automatic Insurance Agency Coaching

CREATE GREATER FREEDOM

• Get the free ebook The 23 Reasons Most Insurance Agency Owners Can't Enjoy a 3-Day Weekend Lifestyle - And How to Fix Them

SCHEDULE A STRATEGY SESSION

We’ll Discuss Your

• Biggest Goal - If you or your agency could only achieve 1 thing in the next 12 months, what would it be?
• Value of Biggest Goal - What's it worth to you (money, free time and / or happiness) to achieve this goal?
• Biggest Frustration - If you could "fix" 1 thing in your agency in the next 12 months, what would it be?
• Frustration Cost - What is your biggest frustration COSTING you (money, free time and / or happiness)?

Then, We’ll Discuss the Plan & Expected Results

• Which goal(s) are likely to be achieved and how long it usually takes, based on our experience.
• The best way to help you achieve your goals, based on your style and time available to implement.
• Your anticipated time investments & money investments.
• What guarantees we can make

Schedule a Strategy Session

What Not to Do When Your Agency Commission Rates Change

When commission rates change, keep your composure and don’t let anger drive decisions—avoid venting in writing, sending heated emails, or making bold statements you’ll regret; give yourself time to cool off (often longer than 24 hours) before responding. Don’t panic or lose sight of your business purpose, and assume most changes aren’t personal but the result of companies struggling with rapid industry shifts. Protect your team by not dumping fear or frustration on them, threatening compensation or jobs, or making premature announcements; if you need to vent, talk to someone outside the agency. Don’t decide to retire unless you were already planning to, and don’t sign or commit to anything until you’ve fully done the math and understand your numbers. Stay steady, measured, and focused on running a profitable business that supports your people and your life.

00:00 Why Rate Cuts Hurt

00:41 Don’t Let Anger Win

02:00 The 24 Hour Rule

03:35 Don’t Panic Pivot

04:23 Protect Your Team

06:50 Don’t Retire Reactively

08:18 Do the Math First

09:20 Stay Focused Forward

MAXIMIZE YOUR PROFIT

- Increase Your Net Income by 5 - 15% This Year & Every Year

- Learn more about the Agency Profit Fix

GET YOUR AGENCY READY FOR 2028

- Create an Abundant Agency for the Next 20+ Years

- Ignore the Noise, Figure Out the Numbers, & Create the Future YOU Choose

- Learn more about Automatic Insurance Agency Coaching

CREATE GREATER FREEDOM

• Get the free ebook The 23 Reasons Most Insurance Agency Owners Can't Enjoy a 3-Day Weekend Lifestyle - And How to Fix Them

SCHEDULE A STRATEGY SESSION

We’ll Discuss Your

• Biggest Goal - If you or your agency could only achieve 1 thing in the next 12 months, what would it be?
• Value of Biggest Goal - What's it worth to you (money, free time and / or happiness) to achieve this goal?
• Biggest Frustration - If you could "fix" 1 thing in your agency in the next 12 months, what would it be?
• Frustration Cost - What is your biggest frustration COSTING you (money, free time and / or happiness)?

Then, We’ll Discuss the Plan & Expected Results

• Which goal(s) are likely to be achieved and how long it usually takes, based on our experience.
• The best way to help you achieve your goals, based on your style and time available to implement.
• Your anticipated time investments & money investments.
• What guarantees we can make

Schedule a Strategy Session

Identify & Invest in Your Most Desirable Clients and Drop, Ignore, or Delegate the Rest

• Apply the 80/20 principle by focusing on the small percentage of clients who generate most of your results, referrals, and satisfaction.
• Eliminate clients who drain your energy, reduce team morale, and contribute little value to your business or growth.
• Set boundaries and filter out attention-seeking clients by requiring commitment steps to identify who is truly serious.
• Delegate profitable but uninspiring clients so you can focus your time on high-impact work that only you can do.
• Prioritize and invest in top-tier clients who make you money, bring you joy, and create meaningful impact, as they drive long-term growth and fulfillment.

START WITH THE eBOOK

• Get the free ebook The 23 Reasons Most Insurance Agency Owners Can't Enjoy a 3-Day Weekend Lifestyle - And How to Fix Them

SCHEDULE A STRATEGY SESSION

We’ll Discuss Your

• Biggest Goal - If you or your agency could only achieve 1 thing in the next 12 months, what would it be?
• Value of Biggest Goal - What's it worth to you (money, free time and / or happiness) to achieve this goal?
• Biggest Frustration - If you could "fix" 1 thing in your agency in the next 12 months, what would it be?
• Frustration Cost - What is your biggest frustration COSTING you (money, free time and / or happiness)?

Then, We’ll Discuss the Plan & Expected Results

• Which goal(s) are likely to be achieved and how long it usually takes, based on our experience.
• The best way to help you achieve your goals, based on your style and time available to implement.
• Your anticipated time investments & money investments.
• What guarantees we can make

Schedule a Strategy Session