エピソード

  • Is Football Selling Its SOUL?

    Is Football Selling Its SOUL?
    2025/10/29
    Is the price of global success worth the soul of the beautiful game? On this episode, Lee, Jo & Ed debate if football clubs are sacrificing their local fan loyalty for global commercial riches. The real challenge? Fan engagement, and how to unite, balance maintaining a relationship with loyal, local supporters while maximising commercial opportunities with massive international audiences in a digital world. Listen and join the chaotic discussion. Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 分
  • Who OWNS The Modern Sports Fan?

    Who OWNS The Modern Sports Fan?
    2025/10/15

    In this episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion-dollar question that is defining the future of sports: Who owns the modern sports fan's data?

    As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    37 分
  • The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!

    The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!
    2025/10/01
    In this episode of The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分
  • How Athlete-Owned Media is Changing the Game

    How Athlete-Owned Media is Changing the Game
    2025/09/17

    Networks aren’t bringing the eyes and attention to athletes.


    On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.


    So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 分
  • CazéTV's World Cup Coup

    CazéTV's World Cup Coup
    2025/09/03
    In this episode of The Attention Shift, Ed, Jo, and Lee dissect CazéTV's stunning World Cup coup that sent shockwaves through sports media. A digital-first disruptor just outmanoeuvred broadcasting giants to secure FIFA's crown jewel in Brazil, streaming free on YouTube and smashing records with 6.15 million concurrent viewers. The team explores how ad-supported streaming could revolutionise sports monetisation and the heated debate: Is free access democratizing sports, or are we just trading cash payments for data and attention? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 分
  • The Sports Rights Hunger Games

    The Sports Rights Hunger Games
    2025/08/20
    In this episode of The Attention Shift, Ed, Jo, and Lee dissect the sports rights divide between mega-deal winners and DTC gamblers. We've seen the NFL break from the norm and strike a revolutionary equity deal with ESPN, at the same time as Ligue 1 pursues a risky streaming pivot after falling out with DAZN. The team dig into why premium properties still command billions while mid-tier leagues struggle with traditional deals. As control of distribution becomes as valuable as the rights themselves, can struggling leagues survive by owning their platforms? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 分
  • Is Women's Sport in CRISIS?

    Is Women's Sport in CRISIS?
    2025/08/06
    In this episode Lee, Jo and Ed break down the women's sports attendance paradox and what it means for long-term sustainability. The trio tackle questions like "Why are stadiums half-empty despite record TV numbers?" while exploring WSL's 10% attendance drop, Sky Sports' £60m expansion plans, and whether women's sports need their own identity separate from men's teams. With 76% of fans staying casual viewers and YouTube tripling WSL viewership, can the industry turn digital engagement into stadium sellouts?

    Hosted on Acast. See acast.com/privacy for more information.
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    32 分
  • The Five Forces Reshaping Fandom

    The Five Forces Reshaping Fandom
    2025/07/23

    In this episode Jo, Ed and Lee break down PMG's five forces and how it's changing fandom.


    The trio will take on questions like "How is Baller League connecting with Gen Z as traditional sports struggle?" while digging into whether sports can adapt or if it'll take a complete new rule book to engage new age fans.


    With Gen Z more loyal to individual creators and athletes than they are to actual teams, creators becoming the new broadcast networks, and athletes turning into media brands. Can sports handle this shift?

    Hosted on Acast. See acast.com/privacy for more information.
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    33 分