How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market?

In this episode of The Art of Franchise Marketing Podcast, Erin Martin sits down with Kim Hanson, CEO of LearningRx, to discuss the realities of scaling a high-touch franchise brand. Kim shares insights on balancing corporate and local marketing, building brand authority, and creating consistency across a growing franchise system.

They also explore how AI is changing how consumers discover brands, why research and reviews matter, the role of podcasts in building credibility, and what franchise marketers should watch for when it comes to marketing ROI.

Plus, Kim shares lessons from her book, The Purpose Directed Business, and her experience helping evolve a founder-led brand for its next chapter of growth.

In this episode of The Art of Franchise Marketing, Erin Martin sits down with Mishelle Payne, SVP of Marketing at HomeWell Care Services, to explore what it takes to build a trusted franchise brand in an increasingly complex marketing landscape. Mishelle shares how HomeWell’s rebrand helped expand its positioning beyond senior care, why brand consistency has become even more critical in the age of AI, and how franchise systems can balance corporate brand standards with the entrepreneurial needs of local owners.

The conversation also dives into the marketing strategies driving local growth today. From reviews and referral relationships to PR, localized content, data-driven partnerships, and AI-powered tools. Mishelle shares how HomeWell is equipping franchisees with the resources, training, and technology they need to build stronger community relationships, make smarter marketing decisions, and create a more consistent customer experience across the system.

In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore the power of grassroots and local marketing in today’s increasingly competitive QSR landscape.

Shoshannah shares how Scooter’s empowers franchisees to build authentic connections within their communities through sampling, local partnerships, direct mail, activations, and other local store marketing strategies. She also discusses how the brand measures local marketing efforts, balances digital and traditional tactics, and creates consistency between the online brand experience and the in-person customer experience.

Throughout the conversation, Shoshannah highlights why human connection remains one of the most powerful differentiators for franchise brands and how returning to basics can drive meaningful, long-term brand loyalty.