Purpose, Profitability & Growth: The LearningRx Approach to Franchise Marketing with Kim Hanson
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Purpose, Profitability & Growth: The LearningRx Approach to Franchise Marketing with Kim Hanson
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How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market?
In this episode of The Art of Franchise Marketing Podcast, Erin Martin sits down with Kim Hanson, CEO of LearningRx, to discuss the realities of scaling a high-touch franchise brand. Kim shares insights on balancing corporate and local marketing, building brand authority, and creating consistency across a growing franchise system.
They also explore how AI is changing how consumers discover brands, why research and reviews matter, the role of podcasts in building credibility, and what franchise marketers should watch for when it comes to marketing ROI.
Plus, Kim shares lessons from her book, The Purpose Directed Business, and her experience helping evolve a founder-led brand for its next chapter of growth.