Most people think copywriting is just about formulas. Others think it’s just about creativity. The truth? Great copy requires both.

In this episode of Todd Liles & the Wizard of Ads, Todd and Roy unpack the art and science of copywriting—how structure and intuition combine to create ads that truly move people.

Inside this episode, you’ll learn:

-The difference between art (intuition, rhythm, emotion) and science (frameworks, formulas, discipline) in writing

-How the left brain and right brain work together to unlock creativity

-Why constraints and boundaries actually enhance creativity

-The role of intuition, pattern recognition, and emotion in great copy

-How to recognize great copy when you see it—and reverse-engineer why it works

-Why Apple’s 1984 ad nearly failed in pre-testing (and what that teaches us about research vs. resonance)

Whether you’re a business owner, marketer, or aspiring copywriter, this episode will change the way you think about creating ads that sell.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard