In this solo episode in the How I Think About… series, I share how my perspective on growth has evolved over the course of my business.

Growth is such an interesting concept the straddles empowerment AND can be very toxic depending how it’s applied.

This episode is a reflection on what real growth looks like in different seasons of life and business - and how ambitious introverts can get intentional about growth that works for them..

I share:

• Why I no longer treat growth as a non-negotiable value
• The hidden costs of chasing growth without clarity
• How 90-day consistency builds true momentum
• Strategic growth vs reactive growth (and how to tell the difference)
• When staying the course is the smartest move you can make
• Real-world examples of clients growing through anti-growth by design

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

From launching my business in 2019 as a total social media avoider, to now running a globally downloaded podcast and coaching high-performing introverts, my approach to visibility has evolved a lot. And being visible as a business owner in 2025 is very different to how it was even just a few years ago.

This episode isn’t about algorithms or trends. It’s about being intentional with how and where you show up, based on YOUR business and clients.

I dive into:

1. Why visibility means different things at different stages of business
2. How your energy, not the algorithm, should determine where you show up
3. The difference between reach-based visibility vs. relationship-based visibility
4. Why “going viral” doesn’t always lead to clients (and what does)
5. What I’ve learned about deep content - and how it builds long-term trust
6. The #1 question I ask clients who feel drained by content creation

If you’ve ever wondered whether your version of visibility is enough, or if you’re trying to find a more sustainable way to be seen, I hope these unfiltered thoughts spark something for you!

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

What does it really take to stay solid and grounded when the stakes feel high?

In this solo episode, I’m sharing how I think about performing under pressure - drawing from almost 2 decades in one of the world’s most stressful jobs and 6 years coaching ambitious entrepreneurs.

I explore:

• How calm confidence is actually a competitive edge in leadership
• Why, believe it or not, introverts often thrive in high-pressure environments
• The difference between pressure and stress (and how I avoid tipping over)
• Why owning “enough” is more powerful than doing “everything”
• Why pressure becomes easier with practice
• Why your ability to deal with pressure isn’t fixed - and how rituals, routines and ‘tools in the box’ are what really separates those who perform well from those who don’t

🎧 Tune in now and rethink what it means to perform at your best when it matters most in your business.

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

As an introverted business owner and success coach for ambitious introverts, I’m never not thinking about energy - it’s the foundation of everything I do to help my clients get results.

In this episode of The Ambitious Introvert®, I share how I think about energy as the most valuable and strategic asset in my business. You’ll hear how this lens influences everything from how I coach, to how I structure offers, to how I spend my time - and why I truly believe protecting your energy is your fastest path to sustainable success.

I share:

1. Why energy (not time) is the real currency of high performance
2. The truth about introversion - and why the “label” can be deeply empowering
3. Real-life examples of different offers and models that all work for different people
4. Good tired vs. bad tired - and how to tell the difference
5. Why most productivity advice is designed for extroverts (and how to spot it)
6. The Olympic analogy that will reframe how you use your energy for the long haul

Whether you’re running a high-touch service business, scaling a low-ticket offer, or building a software empire, this episode will shift how you think about energy as the foundation that supports your business.

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

I’m revisiting my popular ‘How I Think About…’ format here on The Ambitious Introvert® for Q4! Today I’m sharing how I actually think about and use AI in my business (and how I don’t). There’s a HUGE difference between using AI as a support tool versus depending on it to make your decisions or drive your creativity - and I’m sharing my thoughts on both as an introverted business owner.

You'll hear:

1. Why I treat AI as an accelerator, not a crutch
2. The specific ways I do use ChatGPT (and where it saves me tons of time)
3. The very real risks of over-relying on AI for business content or strategy
4. Some examples of where AI has completely gotten it wrong!
5. Why critical thinking, intuition, and context are still your biggest assets
6. My take on what AI can’t replicate - and why that’s good news for entrepreneurs

Whether you're just starting to play with AI or have already built it into your workflows, this episode will help you gut-check your relationship with it - and help you stay sharp and stand out in a world where sameness is everywhere.

Links mentioned:
🎧 Episode with Dan Chuparkoff on the ethics of AI

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

If you’ve ever found yourself thinking, “I’m so behind… My business isn’t working… Today was a waste as I got nothing done,” this episode is for you.

In today’s solo episode, I dive into how binary thinking, though comforting on the surface, can quietly sabotage your momentum, ESPECIALLY if you’re a high-achieving introvert. I share how this pattern shows up in my clients, and how to begin shifting into a more powerful, nuanced mindset that actually supports sustainable success.

You’ll learn:

• Why the brain defaults to black-and-white thinking to create certainty
• How to spot all-or-nothing patterns like “success vs. failure,” “productive vs. lazy,” and “ahead vs. behind”
• The hidden harm of comparing your business journey to a linear curriculum
• What counts as “progress” when the work is invisible
• The trap of misaligned metrics (and what to track instead)
• A simple mindset shift to move from doubt into trust

This is what you really need to grow a sustainable business - especially when you don’t always see the results right away.

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

In this solo episode I’m sharing a powerful mindset shift inspired by a recent coaching session. If you’ve ever worried that desiring something - clients, success, connection - makes you selfish, this episode will change the way you see things.

Through a deeply personal (and slightly unexpected) story about a long-lost IKEA chair, I’m sharing how the things you desire might be looking for you, too. This episode is a reminder that wanting something isn’t a one-way street - it’s an energetic exchange for the good of everyone involved.

What You’ll Learn:

1. How introverts can reframe visibility and self-promotion
2. Why it’s not selfish to want clients, love, or opportunity
3. The quiet confidence that comes from trusting energetic reciprocity

🌟This episode is brought to you by Cozy Earth. To save a massive 40% on their introvert-friendly bedding and loungewear visit https://cozyearth.com and use the code INTROVERT

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

The rules of success are shifting - fast. And the traits introverts were once told to “fix” are turning out to be the very ones the future demands.

In this solo episode of The Ambitious Introvert®, I’m unpacking why deep thinkers, calm communicators, and emotionally intelligent leaders are becoming the real power players in today’s evolving world of work and business.

You’ll hear:

• Why the “fast-talking, always-on” leadership style is losing its edge
• The key mindset shift introverts need to stop adapting and start thriving
• What true high performance looks like when speed and visibility aren’t enough
• How to leverage your natural wiring for strategic advantage - without faking extroversion

If you’ve ever felt out of step with outdated career advice, or like the game was never built for your brain… this one’s for you.

🌟This episode is brought to you by Cozy Earth. To save a massive 40% on their introvert-friendly bedding and loungewear visit https://cozyearth.com and use the code INTROVERT

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.