As an introverted business owner and success coach for ambitious introverts, I’m never not thinking about energy - it’s the foundation of everything I do to help my clients get results.

In this episode of The Ambitious Introvert®, I share how I think about energy as the most valuable and strategic asset in my business. You’ll hear how this lens influences everything from how I coach, to how I structure offers, to how I spend my time - and why I truly believe protecting your energy is your fastest path to sustainable success.

I share:

1. Why energy (not time) is the real currency of high performance
2. The truth about introversion - and why the “label” can be deeply empowering
3. Real-life examples of different offers and models that all work for different people
4. Good tired vs. bad tired - and how to tell the difference
5. Why most productivity advice is designed for extroverts (and how to spot it)
6. The Olympic analogy that will reframe how you use your energy for the long haul

Whether you’re running a high-touch service business, scaling a low-ticket offer, or building a software empire, this episode will shift how you think about energy as the foundation that supports your business.

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

I’m revisiting my popular ‘How I Think About…’ format here on The Ambitious Introvert® for Q4! Today I’m sharing how I actually think about and use AI in my business (and how I don’t). There’s a HUGE difference between using AI as a support tool versus depending on it to make your decisions or drive your creativity - and I’m sharing my thoughts on both as an introverted business owner.

You'll hear:

1. Why I treat AI as an accelerator, not a crutch
2. The specific ways I do use ChatGPT (and where it saves me tons of time)
3. The very real risks of over-relying on AI for business content or strategy
4. Some examples of where AI has completely gotten it wrong!
5. Why critical thinking, intuition, and context are still your biggest assets
6. My take on what AI can’t replicate - and why that’s good news for entrepreneurs

Whether you're just starting to play with AI or have already built it into your workflows, this episode will help you gut-check your relationship with it - and help you stay sharp and stand out in a world where sameness is everywhere.

Links mentioned:
🎧 Episode with Dan Chuparkoff on the ethics of AI

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.

If you’ve ever found yourself thinking, “I’m so behind… My business isn’t working… Today was a waste as I got nothing done,” this episode is for you.

In today’s solo episode, I dive into how binary thinking, though comforting on the surface, can quietly sabotage your momentum, ESPECIALLY if you’re a high-achieving introvert. I share how this pattern shows up in my clients, and how to begin shifting into a more powerful, nuanced mindset that actually supports sustainable success.

You’ll learn:

• Why the brain defaults to black-and-white thinking to create certainty
• How to spot all-or-nothing patterns like “success vs. failure,” “productive vs. lazy,” and “ahead vs. behind”
• The hidden harm of comparing your business journey to a linear curriculum
• What counts as “progress” when the work is invisible
• The trap of misaligned metrics (and what to track instead)
• A simple mindset shift to move from doubt into trust

This is what you really need to grow a sustainable business - especially when you don’t always see the results right away.

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

PREMIUM SUPPORT:

Interested in working with me 1:1? Learn more and apply here.