In this episode of the Alexis Semder Marketing Podcast, we’re breaking down how to create customer personas that make your marketing more focused and effective. Learn how to identify your ideal customers, build clear profiles, and use them to shape smarter campaigns. Whether you’re launching a new product, planning a campaign, or simply trying to understand your audience better, this quick episode gives you a simple framework to help you connect with the right people and grow your business.

In this episode of the Alexis Semder Marketing Podcast, we’re diving into one of the most effective and underused tools in your marketing toolkit: customer testimonials. Learn how to identify the right customers to feature, what questions to ask, and how to capture a testimonial that not only builds your brand but highlights the great work your customers are doing too. Whether you’re just getting started or want to level up your current approach, this quick episode gives you everything you need to take action today.