This is the story about Sally, divisional VP of a growing mid-size transportation services company who was facing one of the biggest challenges of her career and how she came about defining the 5 key takeaways from the experience of transforming her division and getting organized around value. And these are:
Know your customer - what they do, think and like - everyone must do this!
Know how you deliver and do it well, see the big picture and fix inconsistencies
Invest in people’s skills and motivate them, they will love what they do and learn proactively
Start small and be courageous - innovation is about learning with a purpose
Know how to measure it before working on it - if we can’t it is not well understood.