Summary:

In this solo episode, I break down why starting a strategic, niche podcast is the highest leverage move any agency owner can make. I share how a podcast I built previously generated over $3M in work, why the value isn’t in content but in relationships, and the exact framework I now use to build authority, create opportunities, and connect with my ICP at scale.

Takeaways:

• A strategic podcast builds relationships, not just content.
  
  
• Inviting only my ICP increases rapport, trust, and opportunities.
  
  
• My previous agency generated millions from podcast-driven relationships.
  
  
• I avoid selling immediately after episodes and focus on value first.
  
  
• Consistent relationship nurturing leads to clients, referrals, and partnerships.
  
  
• I now teach this system in my 4-week Podcast Bootcamp.

I’m running a 4 week bootcamp on how to build your own strategic podcast, just like I did. Learn more at:

PODCAST BOOTCAMP

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Summary:

Justin Vajko, founder of Dialog Video Marketing, shares how he spotted a pattern in client success, turned it into a productized agency model, and now helps founders consistently publish high-impact videos on LinkedIn. He reveals lessons learned from freelancing, building a team, structuring retainers, and using systems to overcome weaknesses. Justin also breaks down how any agency owner can begin creating video content today using only their phone and existing Zoom calls.

Takeaways:

• Showing up on video massively increases content engagement.
  
  
• Retainers solve consistency, one-offs don’t.
  
  
• Productized services scale better than custom projects.
  
  
• Record your sales calls via phone for instant content ideas.
  
  
• Your niche can be defined by your deliverable, not your industry.
  
  
• Hiring requires testing for ownership, not promises.
  
  
• Systems can compensate for missing detail-oriented strengths.

Check out Justin's agency here:

Dialog Video Marketing

Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint

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Summary:

In this solo episode, I break down how I’ve been able to double or even triple the effectiveness of my team by introducing simple, targeted AI tools, specifically custom GPTs, into individual steps of our workflows. Instead of waiting for someone to develop years of expertise, I can “loan” them my thinking through AI. I walk through how I apply this inside my podcast operations and how you can replicate it to remove bottlenecks inside your agency.

Takeaways:

• AI can handle the expertise-heavy 80% of a task while your team handles the final polish.
  
  
• Clear SOPs must come first before adding AI support.
  
  
• Most workflows only have one or two steps that truly require expertise.
  
  
• Custom GPTs don’t need to be complex to be effective.
  
  
• One well-equipped team member can perform like three or four.
  
  
• Delegation becomes easier when the expertise gap is closed by AI.
  
  
• Custom GPTs allow me to standardize my thinking across my team.
  
  
• Paying for ChatGPT delivers an insane ROI.

I launched a free 5 day email course for agency owners: The 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Get it free at:

THE AGENCY LEVERAGE BLUEPRINT

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