Summary:
Most agency owners are trying to grow.

But growth without design can leave you with a bigger business, more complexity, and a job you desperately want to escape.

In this episode, I break down the five decisions I would make if I had to build my agency from scratch today.

Takeaways:

• Why revenue alone tells you almost nothing.
  
  
• How to design your role before hiring.
  
  
• Why complexity quietly destroys profitability.
  
  
• How every role can own a measurable outcome.
  
  
• Why founder dependency is an expensive hidden cost.
  
  
• How to build an agency that gives you options.
  
  
• Why you should stop optimizing an agency you never designed.

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Summary:

A client can be growing fast, spending heavily, and getting great marketing results and still be a terrible fit for your agency.

I sat down with Amir Zinati to talk about one of the hardest lessons in agency growth: sometimes the biggest problems aren’t in the marketing. They’re hiding inside the client’s business.

Takeaways:

• The questions to ask before signing a client.
  
  
• Why “we tried four agencies” is a red flag.
  
  
• How bad unit economics can ruin good marketing.
  
  
• Why taste and performance are different problems.
  
  
• How small project tests can lead to better hires.
  
  
• Why founders struggle to switch off.
  
  
• What changes when an agency becomes a real team.

Check out Amir here at:
ITANIZ

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Summary:

LinkedIn isn't Google. People aren't necessarily on the platform looking to buy something, which means asking a cold prospect to book a demo can be a very expensive mistake.

I sat down with Chris Nelson, a former LinkedIn employee who now runs an agency helping B2B businesses advertise on the platform. We talk about LinkedIn ad strategy, low-friction offers, client experience, agency systems, and what it actually takes to scale without breaking the business behind the scenes.

Takeaways:

• Why cold LinkedIn traffic needs a different strategy.
  
  
• The problem with asking for demos too soon.
  
  
• How to lower friction with better offers.
  
  
• The different stages of buyer intent.
  
  
• Why good systems still need human judgment.
  
  
• How to handle bad results without hiding them.
  
  
• What to do when agency demand exceeds capacity.

Check out Chris here at:
InCampaign

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