Key Takeaways

• Casandra transitioned from VA to operations consultant by solving problems and scaling alongside businesses.
• Agencies often mistake urgency for growth; slowing down is often essential for sustainable scaling.
• Common agency pain points include lack of operational structure, burnout, and perfectionism masked as high standards.
• When onboarding becomes overwhelming, raising rates and delaying start dates can maintain service quality.
• Strong operations begin with understanding both yourself and your team emotionally and strategically.
• Hiring from Facebook groups—especially for entry-level roles—is highly effective when paired with solid filtering systems.
• Casandra built a custom talent database to streamline recruitment and keep top candidates warm.
• The agency business is “people all the way down”; emotional regulation and empathy are essential leadership tools.

Check out Casandra's agency here:

https://www.handledoc.com/

Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club

🔑 Key Takeaways

• The biggest mistake agency owners make is becoming the bottleneck by doing everything themselves.
• Not all tasks are equal—your time has varying value depending on the leverage of the task.
• Low-leverage tasks (e.g., email, social media DMs) drain time and should be delegated or outsourced.
• High-leverage tasks (e.g., sales, strategy, partnerships) drive long-term growth and need focused time.
• A structured system like the Task Assessment Matrix helps identify and offload low-value work.
• Delegating starts with documenting tasks and creating SOPs using tools like video walkthroughs and transcripts.
• Time audits should be done quarterly to maintain alignment with high-leverage priorities.

🛠 Tools Mentioned

• Task Assessment Matrix (worksheet to categorize task value and frequency)
• Task Optimization Advisor GPT
• Transcript to SOP GPT
• Sean’s SOP Loom Recording Method
• Calendar Review for Time Tracking

🔗 Guest Links Mentioned

• Download the free system resources: https://agencyuplift.co (look for the top banner link)

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club

🔑 Key Takeaways

• Parker’s agency journey started with Facebook Ads and a beer with the founder of BrüMate.
• Being good at media buying doesn’t make you ready to run an agency—operations, hiring, and leadership are critical.
• Building the right team was the biggest unlock: hiring smarter people, building pods, and using strengths-based org design.
• The shift from freelancer to agency took nearly two years and required serious rethinking of roles and SOPs.
• Creative is now the most powerful performance lever—media buying alone can’t scale brands anymore.
• Tuff Media operates using a pod system to maximize quality, communication, and client satisfaction.
• Success came from creating systems for growth—particularly paid acquisition with strong creative hooks.
• Parker emphasizes focusing on “what works” (70%), adjacent opportunities (20%), and innovation (10%)—inspired by Google’s strategy.
• Great agency culture and strong client relationships reduce churn and increase retention.
  
  Instagram: @parker_kump
  LinkedIn: Parker Kump
  Agency Instagram: @tuffmedia_mktg
  Website: www.tuffmedia.ca

Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club