Summary:

Most agencies don't stay small because they're bad at marketing. They stay small because they're solving the wrong problems.

In this episode, I sat down with Eric Rausch and Feras Khouri to unpack how they built one of ecommerce's fastest growing retention agencies by making uncomfortable decisions that most founders avoid.

Takeaways:

• Why your lowest-paying clients are often the biggest bottleneck to growth.
  
  
• The pricing mistake that almost cost them their biggest opportunity and how tripling their fee closed the deal.
  
  
• The "Layer Two Metrics" philosophy that goes far beyond opens, clicks and email revenue.
  
  
• Why hiring more people isn't the answer if you're still doing low-value work every day.
  
  
• The unexpected advantage of having founders with completely different skill sets.
  
  
• The framework they use to build trust with enterprise brands before talking tactics.
  
  
• How they built a premium agency without competing on price.

Check out Eric & Feras here at:
New Standard Co.

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Summary:

Most agency owners think pricing is a sales problem. It's actually an operations problem and until you understand your economics, you'll keep fighting the same battles.

Takeaways:

• Why competitor pricing is one of the worst benchmarks you can use.
  
  
• The question you should answer before you ever decide on your monthly retainer.
  
  
• How premium pricing gives clients better outcomes, not just bigger invoices.
  
  
• Why every dollar you discount eventually comes out of your client's success.
  
  
• The real reason agencies struggle to hire A players as they grow.
  
  
• The pricing experiment that taught me why cheap retainers attract expensive problems.
  
  
• How to reverse-engineer an agency that can scale sustainably.

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Summary:

What if the fastest way to grow your agency wasn't getting better at sales?

After years of building agencies and helping brands earn national media coverage, Zac Hunter has reached a simple conclusion: people don't buy because they're convinced, they buy because they trust you.

In this conversation, we explore how great PR actually works, why relationship-first businesses consistently outperform hard-selling competitors, and how agency owners can build long-term authority that compounds over time.

Takeaways:

• Why chasing guaranteed PR results often produces the worst outcomes.
  
  
• The simple mindset shift that dramatically improves sales conversations.
  
  
• How storytelling turns strangers into advocates.
  
  
• Why agency positioning matters more than adding another service.
  
  
• The hidden connection between digital PR, SEO, and AI visibility.
  
  
• Lessons from managing communications during a national tragedy.
  
  
• Where PR agencies are heading over the next few years and what agency owners should prepare for now.

Check out Zac here at:
Thelemata

Watch: Free Training - How to Build a Sellable Agency

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