Ep 102: We Had $347 Left in the Bank After Payroll, Here’s What Changed Everything | with James Kwon of Figmints
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概要
Summary:
Most agency owners don’t fail because they’re bad at delivery.
They fail because they build a business that can’t survive success.
In this episode, I sit down with James Kwon, founder of Figmints, to unpack what actually happens after you land clients and why hitting your first revenue goal can be more dangerous than missing it.
James shares how his agency hit $250K in its first year then nearly collapsed under taxes, payroll, and bad assumptions, and how that moment led to a radically different way of thinking about growth, compensation, and profitability.
Takeaways:
- The hidden reason most agencies get stuck between $200K–$400K
- Why sales, not talent, is the real bottleneck early on
- How James used Craigslist as a scrappy growth engine (and what that teaches us today)
- The dangerous myth of “doing everything well” in the early years
- How the Slices model turns compensation into a performance game
- Why hourly billing quietly kills agency profitability
- How to niche without blowing up your current revenue
Check out James' agency here:
Figmints
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