Waseem Kawaf spent years leading digital transformation at global companies. Then, in 2021, he left to launch his own firm.

But the start of that next chapter didn’t go as planned, and what happened instead forced a deeper kind of reset.

In this conversation, Waseem joins The Afternoon Shift to talk about starting over, staying grounded, and why showing up, whether for your family, your friends, or even LinkedIn with a guitar in hand, is the most powerful thing you can do.

We cover:

• Starting a business during a personal crisis
• What to do when the plan changes
• Creating rituals and rhythms in mid-career
• The power of being yourself online, even when it’s scary
• What he’s building now, and what’s next
• Why community really matters

Follow Waseem
https://www.linkedin.com/in/kawaf/
https://kawafllc.com/

Thanks for being here.

Let's make career more of a team sport.

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Learn more about The Afternoon Shift and sign up for our free newsletter.

Host: Brady Sadler

Let's connect on LinkedIn

Show Art: Kyle Mosher

As leaders, we’re taught to tough it out. To power through. To "eat last."

And somewhere along the way, many of us learn to support everyone but ourselves.

In this episode, I talk with Liza Dube, a marketing and communications executive turned leadership and career coach.

Liza helps leaders rethink how they work, how they decide, and how they treat themselves along the way.

Liza is ICF-certified with additional certifications in emotional intelligence, women’s leadership, and trauma-informed coaching. She's a member of The Preston Associates US Executive Coaching team and offers private career and leadership coaching, workshops, and keynotes.

We learn a ton from Liza in this conversation, including why asking for help might be the strongest move we can make right now.

Connect with Liza through her website.

And follow her on LinkedIn: Liza Dube

Thanks for being here.

Let's make career more of a team sport.

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Learn more about The Afternoon Shift and sign up for our free newsletter.

Host: Brady Sadler

Let's connect on LinkedIn

Show Art: Kyle Mosher

What if growing in your career wasn’t about pushing harder, but about reconnecting with what actually fuels you?

In this episode of The Afternoon Shift, communications strategist and founder Rekha Sidhu shares her insights from a career spent working at the intersection of global brands and grassroots impact.

We talk about what it really means to do good work without burning out, and why self-trust and alignment are essential for leading with purpose at mid-career.

We also discuss:

• Rekha’s journey from global PR and creative strategy to purpose-driven entrepreneurship

• Burnout and agency culture, and what it takes to do it differently

• How to build teams where people actually want to show up and speak up

• What it takes to trust yourself during big career shifts

🔗 Learn more and connect with Rekha:

• Corner Shop Communications
• Rekha on LinkedIn

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The Afternoon Shift - JOIN US (newsletter)

Thanks for being here. Let's make career more of a team sport.

Brady Sadler

Let's connect on LinkedIn

Show Art: Kyle Mosher