A new study suggests that human written pages still dominate Google rankings. But is that because of quality or authority?

In this episode, Nathan Gotch breaks down fresh data on AI vs human content, the truth about deleting hundreds of old blog posts, why 97 percent of clicks go to the top ten results, and whether ChatGPT traffic actually converts better than Google.

🎧 Learn how to use AI without hurting your rankings and which metrics matter most in 2025.

Brought to you by Rankability, the AI SEO platform that helps you rank everywhere customers are searching.

In this first episode of The AI Search Report, Nathan Gotch breaks down what really matters for SEO in the age of AI search.

You’ll learn:

• Whether backlinks still matter for rankings in 2025
• How Google treats AI-generated content (and what’s considered spam)
• Why GEO is just overhyped SEO
• How to actually rank on YouTube in the AI era

🔗 Learn more at Rankability.com/podcast/