Google Discover was helping people discover news, but apparently forgot to let them READ it!

In Episode #73 of The AI Search Briefing, Ralph Peterson of 7Trillion SEO looks at a Google Discover AI experiment that went wrong when users couldn't click through to the original sources.

Google confirmed the problem was a bug and shut down the experiment by October 27, 2026.

But there's a bigger lesson here for business owners.

Ralph shares a story about an executive jet charter company that spent tens of thousands of dollars on beautiful billboard advertising but forgot one important detail: a readable phone number!

Your website could be making the same mistake.

You can invest thousands in SEO, AI Search Optimization, videos, and content marketing. But what good is all that visibility if your links are broken, your contact information is incorrect, or your contact form doesn't work?

This week's five-minute challenge:

• Test your website links.
• Verify your phone number.
• Submit a test through your contact form.
• Make sure your contact information is easy to find and read on a mobile device.

Because being found is important. Being recommended is even better. But customers still need a way to contact you!

The AI Search Briefing with Ralph Peterson of 7Trillion SEO.

Think Big. Be Trusted. Be Recommended.

https://7Trillion.com

The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search.

The AI Search Briefing is taking a time out, but Ralph isn’t quitting or disappearing! After producing more than 80 episodes over 14 weeks, Ralph Peterson explains why he needs to step away temporarily and finish several major projects already in motion.
Those projects include publishing The 122-Day Mindset Shift, producing ten companion videos, recording the complete audiobook, serving his clients, and developing three major new projects centered around AI Search.
You’ll also get a small preview of the first project, which brings together information from seven leading AI platforms to help businesses understand what AI knows about them, what may be missing, and whether those platforms are likely to find, trust, and recommend them.
The AI Search Briefing will return. In the meantime, go back and explore the previous episodes because AI Search continues to move fast!
Think Big. Be Trusted. Be Recommended.

The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search.

What the heck is Structured Data?
It sounds complicated... but it's actually one of the simplest ways to help Google and AI understand your business.
Imagine writing a secret message with one of those invisible ink pens. Nobody can see it until someone shines a blacklight on it.
That's exactly what Structured Data does.
Your customers never see it, but Google, ChatGPT, Gemini, Claude, and other AI platforms do.
In this episode of The AI Search Briefing, Ralph Peterson explains Structured Data without the geek speak. You'll discover why AI doesn't like guessing, why Schema Markup acts like a roadmap for your business, and how making your website easier to understand can make it easier for AI to recommend your business.
If you've ever wondered what Structured Data actually is, and why everyone keeps talking about it, this episode will finally make it click.

The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search.