In Episode 7 of the AI Compass Podcast for Travel Leaders, Jason Halberstadt sits down with Santiago Rodríguez—tourism strategist and creator of 9 free GPT tools—to show how DMOs, tour operators, and small destinations can attract high‑value international visitors without big budgets.

We cover the full funnel—from strategy → market intelligence → content → outreach—and how AI (ChatGPT/Gemini/Claude/Perplexity) compresses months of work into a single morning when guided by the right context and prompts. Santiago also shares a practical framework for building personas, using social listening & search data, and converting research into campaign assets that resonate in source markets (e.g., Germany → Ecuador).

🎯 Perfect for: DMOs, tour operators, DMCs, destination marketers, and boutique brands that want to scale smart with AI.

Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI.

In Episode 6 of the AI Compass Podcast, Hans Bernard Lagerweij, author of The Why Whisperer and founder of The Flying Dutchman Consultancy, shares powerful strategies for turning insights into growth. With over 25 years of global leadership experience in hospitality, adventure travel, and expedition cruises, Hans explains why 95% of strategies fail due to poor implementation—and how AI can help close the gap between leadership vision and team execution.

Joined by hosts Jason Halberstadt (MyTrip.ai) and Jason Elkins, Hans reveals:

• The 6C Model for strategy implementation
• How to involve your team in cost savings and revenue ideas during crises
• Using AI as a “Chief Listening Officer” to detect what’s said—and unsaid—in meetings
• Why strategy must be dynamic in today’s unstable travel landscape
• How to integrate AI to remove repetitive work and unlock human creativity
• Practical tools like the reverse elevator pitch and idea-generation frameworks

🎯 Who should listen: Tour operators, travel agency owners, hotel managers, and any leader navigating AI transformation in travel.

📚 Hans’ Book: The Why Whisperer – How to Motivate and Align Teams to Get Your Strategy Done.
LinkedIn – Hans Bernard Lagerweij
The Flying Dutchman Consultancy

Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI.

In Episode 5 of the AI Compass Podcast, we sit down with AI strategist and hospitality expert Michael Goldrich from Vivander Advisors to explore how generative AI is reshaping visibility in search—and why tour operators, travel agencies, and hotels need to pivot now. Michael breaks down the concept of “Answer Engine Optimization” (AEO), the alligator graph of declining clicks, and how travel brands can survive (and thrive) in an AI-first search world.

Special Guests:

Michael J. Goldrich – AI strategist at Vivander Advisors

Jason Halberstadt – SEO expert, co-author of Who Took My Clicks?

Host: Jason Elkins

What You'll Learn:

What is the “alligator graph” in Google Analytics and what it means for you

Why keywords are being replaced by context-rich queries

How to get your brand cited in AI Overviews even if you’re not on page 1

The new metrics: Share of Answer (SOA) and Answer Engine Optimization (AEO)

Why FAQs and fresh content matter more than ever

How to plan, budget, and experiment with your digital presence in 2025

🔧 Bonus:
Michael shares tools and tips to start tracking your Share of Answer across AI engines like Google’s AI Overview, ChatGPT, and Perplexity.

📌 Connect with Michael: https://vivander.com – AI Literacy, Education & Solutions for Hospitality

🔔 Subscribe for more episodes on AI + travel marketing.

Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI.