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The 80/20 rule of Jon Hamm (and content)

The 80/20 rule of Jon Hamm (and content)

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This episode discusses Jon Hamm's career post-Mad Men and draws parallels to effective content marketing strategies.

Despite perceptions, Hamm has been consistently working in various roles.

Using Hamm's career as a metaphor, the talk emphasizes the importance of the 80/20 rule in content strategy—highlighting that while big, splashy moments (20%) are valuable, they must be supported by consistent, ongoing efforts (80%) to truly drive success.

Key advice includes organizing content around consistent themes and ensuring continuous delivery across various channels to maintain momentum and relevance.

00:00 Introduction: The 80/20 Rule of John Ham

02:04 The Concept of Lightning Strikes in Business

03:17 The Importance of Consistent Content

03:59 Practical Tips for Content Strategy

06:42 Conclusion: Be Like John Ham

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