You wouldn’t treat a patient without an assessment—so why are you building a business without one?

In this spicy, truth-bomb-packed episode, Liam Caswell breaks down the top 3 mistakes new NursePreneurs make that sabotage their income, confidence, and clarity—before they even get off the ground.

From overcomplicating everything (you do NOT need a website yet) to trying to help everyone (and reaching no one), Liam gives you the permission slip to simplify, niche down, and start your business with intention—not chaos.

He’ll also show you how to calculate your NursePreneur Freedom Number—so you can reverse-engineer a business that makes nursing totally optional.

Whether you’re a burnt-out nurse dreaming of more or already building your side hustle, this episode will help you ditch the busywork and build something profitable, simple, and aligned.

“You can only build a business your nervous system feels safe to hold.”

⏱️ EPISODE TIMESTAMPS

✔️[1:04] – Mistake #1: Overcomplicating your business

✔️[4:23] – Mistake #2: Trying to help everyone (and reaching no one)

✔️[9:30] – Mistake #3: Skipping business planning + foundation

✔️[13:20] – Questions to ask yourself before launching

✔️[21:00] – What you’ll learn in this episode

✔️[32:23] – The real problem behind NursePreneur overwhelm

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you. You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.