The 2-Minute Rule: Turning Prospecting Into Real Conversations - episode 41
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The 2-Minute Rule: Turning Prospecting Into Real Conversations - episode 41
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In this episode, we dive into one of the simplest—but most powerful—prospecting strategies: getting to the 2-minute mark in your phone calls. That’s where the magic happens—when conversations shift from surface-level Q&A into true connection. We challenge you to aim for five 2-minute calls every day, focusing not just on the “now” clients, but also nurturing long-term relationships that will fuel your business for years to come.
If you’re planning to be in this business long-term, this episode is your reminder to play the long game. Make the calls. Build the trust. Be the advisor your people count on—today, tomorrow, and five years from now.
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