『The 13% Podcast』のカバーアート

The 13% Podcast

The 13% Podcast

著者： Lance Billingsley
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Why do 87% of real estate agents fail? After decades in the business, we think we've found the answer: Real estate gives us the freedom and flexibility to build the life we want… Yet if we don't have boldness, patience, integrity and the discipline to follow the right priorities, we're guaranteed to be in the 87% that fail. Our character must show up in our EFFORT. So we're sharing how to take on the mentality of the top 13%, become the person you're meant to be, and earn a great living in the process! Thanks to the amazing guests and community we're building, all with one goal: to help you join the elite group of agents who are consistently successful… That's what we share on The 13%.2024 マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Only Top Agents Have This Challenge

    Only Top Agents Have This Challenge
    2026/08/27

    In conversations with 100s of agents since the May 1st release of The 13% book, here's what jumped out.

    Top agents strongly resonated with one element of the 'FIRE' analogy.

    It spoke deeply to their current challenge, and revealed a lot about their mindset and daily discipline.

    But new and average agents resonated with a different element because they have a completely different challenge.

    So in this episode, we flip the script, with producer Matt Johnson interviewing Lance about The 13% book and lessons learned from real agent stories.

    What You'll Discover In This Episode

    • How the FIRE analogy reveals your current stage and your potential

    • What to do once you know your current stage

    • How to build focus and resiliency

    • The element that separates the top .1% from the 'rest of the best'

    About Your Hosts

    Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

    Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.

    Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

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    35 分
  • Create Content that Builds Trust: Real Estate Marketing in 2026

    Create Content that Builds Trust: Real Estate Marketing in 2026
    2026/08/20

    What if your content is making buyers and sellers less likely to reach out to you?

    We're living in a world where younger consumers assume every review is faked. What if agents are creating content that worked 10 years ago, but comes across as inauthentic and condescending today?

    In this segment, we revisit a conversation with Tessabella Jelten, marketing strategist, real estate coach, digital marketing educator, and founder of The Neighborhood and House of Agents Academy.

    Tessabella shared her unique insights on how to shift your content for buyers and sellers in 2026.

    You'll discover…

    • how to be more positive and authentic in your content

    • how "teaching" erodes trust accidentally

    • how to make people feel seen (not less intelligent)

    Guest Bio

    Tessabella Jelten is a widely acclaimed marketing strategist, real estate coach, and digital marketing educator, and the founder of The Neighborhood and House of Agents Academy. She has been working exclusively in the real estate space for over eight years, managing more than 450 agent accounts, including TV celebrities on HGTV, Bravo, and Netflix. Her journey began directly out of high school, when she began her career as a bootstrapped real estate investor with no money to her name, sitting at her laptop trying to figure out the best way to acquire properties, raise capital, brand and market them, and understand the ins and outs of real estate. Through this process, she successfully built a name for herself in the valley, remodeling and restoring historic properties. The entire time, she was documenting the process through social media and building a brand that later became a residential real estate team partnered with the NBA's Phoenix Suns. Through years of real estate and marketing experience in the field, Tessabella developed a unique approach to building, scaling, and branding real estate companies. Through strategic networking, years of hard work, and a relentless passion for her work, she's gone on to work with some of the largest names in the industry to build entire marketing suites, lead generation funnels, and commercially recognized brands. Through the years of trial and error, she eventually cracked the code and has since been on a massive growth trajectory, helping real estate professionals around the world through her signature success 4S Formula. Follow @tessaabellaa on Instagram.

    About Your Hosts

    Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

    Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.
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    15 分
  • Private Listings Could Break the Open Real Estate Market w/ James Dwiggins

    Private Listings Could Break the Open Real Estate Market w/ James Dwiggins
    2026/07/30
    What happens if the real estate market stops being one open marketplace and becomes a collection of private networks controlled by a handful of powerful companies? That is no longer a hypothetical concern. Private listings have rapidly become one of the industry's biggest battles. Major companies are pushing to keep more homes within their own systems, MLS organizations are taking opposing positions, and brokerages are being forced to decide whether they can afford to remain outside these increasingly closed networks. But what happens when listings, pricing history, and property data start disappearing behind private networks? Sellers may get less exposure, buyers may never see every available home, and agents could find themselves unable to serve clients without joining one of the few companies controlling the inventory. The industry may be creating a market where your expertise matters less than the logo on your business card, and where access to homes, not the quality of your service, determines whether you can compete. In this episode, James Dwiggins, co-founder of NextHome, joins us for an unfiltered conversation about why consolidation is accelerating, how the private listing war could reshape the industry, and what agents, brokerages, and consumers stand to lose if real estate continues down this path. What You'll Discover in This Episode How the fight over listing access could accelerate mass consolidation Why only four to seven major companies may eventually dominate the industry How private inventory could force agents to change brokerages Why buyer's agents and smaller independent firms face the greatest risk What sellers may lose when their homes receive limited market exposure How buyers could be excluded from properties they never knew were available Why private listings create powerful incentives to double-end transactions How fragmented listing data could affect appraisals and mortgage lending Why real estate is creating a threat that outside disruptors never could What the industry must do before closed networks become the new normal About the Guest James Dwiggins is a serial entrepreneur, podcaster, author, third-generation real estate agent, and CEO of NextHome. NextHome is a progressive real estate franchise with consumer-focused branding, technology, and marketing. As the Chief Executive Officer of NextHome, Inc., James brings a sharp, innovative, and forward-focused vision. James has been in the real estate franchise business since 2006, originally joining Realty World Northern California, Inc. as Director of Technology and Strategy, where he was promoted to Vice President five years later. In June 2014, he co-founded NextHome, Inc. and ran both brands until 2020, when Realty World International acquired Realty World Northern California. In January 2015, James launched NextHome as an independent national real estate franchise, and to date, they have opened 520 office locations in 48 states, with nearly 5,000 members across the country. Connect with James on LinkedIn and follow him on Instagram. About Your Hosts Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace. Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!
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    50 分
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