What if your content is making buyers and sellers less likely to reach out to you?

We're living in a world where younger consumers assume every review is faked. What if agents are creating content that worked 10 years ago, but comes across as inauthentic and condescending today?

In this segment, we revisit a conversation with Tessabella Jelten, marketing strategist, real estate coach, digital marketing educator, and founder of The Neighborhood and House of Agents Academy.

Tessabella shared her unique insights on how to shift your content for buyers and sellers in 2026.

You'll discover…

• how to be more positive and authentic in your content

• how "teaching" erodes trust accidentally

• how to make people feel seen (not less intelligent)

Guest Bio

Tessabella Jelten is a widely acclaimed marketing strategist, real estate coach, and digital marketing educator, and the founder of The Neighborhood and House of Agents Academy. She has been working exclusively in the real estate space for over eight years, managing more than 450 agent accounts, including TV celebrities on HGTV, Bravo, and Netflix. Her journey began directly out of high school, when she began her career as a bootstrapped real estate investor with no money to her name, sitting at her laptop trying to figure out the best way to acquire properties, raise capital, brand and market them, and understand the ins and outs of real estate. Through this process, she successfully built a name for herself in the valley, remodeling and restoring historic properties. The entire time, she was documenting the process through social media and building a brand that later became a residential real estate team partnered with the NBA's Phoenix Suns. Through years of real estate and marketing experience in the field, Tessabella developed a unique approach to building, scaling, and branding real estate companies. Through strategic networking, years of hard work, and a relentless passion for her work, she's gone on to work with some of the largest names in the industry to build entire marketing suites, lead generation funnels, and commercially recognized brands. Through the years of trial and error, she eventually cracked the code and has since been on a massive growth trajectory, helping real estate professionals around the world through her signature success 4S Formula. Follow @tessaabellaa on Instagram.

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.