The #1 Way I Grew My Email List without a Lead Magnet or Social Media [Ep. 169]

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The #1 Way I Grew My Email List without a Lead Magnet or Social Media [Ep. 169]

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How I Grew My Email List Without Freebies or Social Media Have you been spinning your wheels trying to grow your email list with little results? Are you tired of being told you need to create yet another freebie or dance and point on social media? I want to share how I transformed my business by tripling (and even quadrupling) my email list without relying on social media, paid ads, or the standard lead magnet freebies that everyone claims are essential. My List Growth Journey Back in 2022, I had only about 150 subscribers after nearly two and a half years of trying to build my list. The problem? I was making critical mistakes: I created lead magnets that didn't lead anywhereI had no customer journey mapped outI lacked clarity on my offer and ideal clientMy business wasn't aligned with God's design yet Then I discovered a strategy that changed everything. In just weeks, I tripled my email list. More recently, I grew my list by 162 amazing women in just 22 days – all while I was sick and unable to actively work on my business! The Strategy: Leveraging Collaboration as Your Top-of-Funnel Lead Magnet The key to my success has been using collaborations as my primary lead generation strategy. Instead of relying on traditional freebies, I focus on: Value Visibility: Strategically showing up where my ideal audience already gathers by participating in collaborations, guest teaching, and providing genuine valueVoice Visibility: Building relationships and credibility by lending my unique voice to conversations through podcast guesting, collaborative projects, and partnership events This framework focuses on quality over quantity, resulting in more engaged subscribers right from day one. Recent Results Those 162 new subscribers I mentioned? They came from just two bundle events I participated in. And my current open rates hover between 30-50% (well above industry standards), with click-through rates also exceeding averages. This tells me I'm not just growing my list – I'm growing it with the right people who genuinely engage with my content. Why I Don't Rely on Social Media Here's where I might be a bit controversial: I intentionally shifted away from social media as my primary list-building strategy. Why? Social media algorithms control your reachPlatform tactics and strategies constantly changeSuccess becomes tied to something outside your control Instead, I focused on strategic partnerships that give me direct access to my audience without algorithm interference. This doesn't mean I abandoned social media completely (though I did lose all my accounts to hacking in January 2025 right before a huge launch). I still maintain a presence, but it's supplementary rather than foundational. The freedom this shift has given me is incredible! I'm no longer stressed about posting daily or keeping up with the latest trends. I've reclaimed hours each week to better serve my audience and clients. My Email Growth Drivers Here's what actually drives my list growth: Strategic collaborations: Carefully selected bundle events where my offer is positioned alongside complementary experts serving the same audienceSpeaking at virtual summits: Events with hosts committed to promotion and audiences that match mineHosting my own collaboration events: This gives the biggest return on time invested as you control the positioning and collect all email addresses The power of collaboration strategies is that they bring in pre-qualified subscribers – people who have actively said "yes" to your content rather than random clicks on ads or freebies. Common Mistakes to Avoid As you rethink your email growth strategy, watch out for these common pitfalls: Chasing vanity metrics: Focusing on likes, shares, or subscriber count over engagement and qualityInconsistency: Emailing sporadically instead of maintaining regular contact (at least weekly)Treating your list like an ATM: Only showing up when you have something to sellNever making offers: Not giving subscribers opportunities to say yes to your products or servicesOverwhelming new subscribers: Giving too much content with confused messaging that doesn't lead to a clear next step Your Action Steps Ready to implement this strategy yourself? Here's where to start: Identify 2-3 potential collaboration opportunities for this quarter (remember: what you do today affects your business 60-90 days out)Implement the visibility framework by asking where you can provide genuine value and lend your voice to existing conversationsCommit to nurturing your current list consistently with a simple email scheduleAudit your current list-building strategies and honestly evaluate what's working and what isn't Remember, sustainable business growth comes from focusing on the right strategies, not all the strategies. By making strategic collaborations your top-of-funnel lead magnet, you can build a thriving email list of engaged people who genuinely want to hear from you. Looking for help with collaboration ...