In this episode of Closing Deals in Heels, we’re talking about something that most people don’t realize is running the show—how we were conditioned from a young age to play small.

We grew up being told to be polite, to not take up too much space, to wait our turn. We learned to shrink ourselves, soften our voices, and seek approval instead of trusting our own power. And without even realizing it, that little girl inside of us is still running the show—especially in sales.

If you’ve ever struggled to fully own your voice… if you’ve ever held back from saying what you really wanted to say on a call… if you’ve ever second-guessed yourself instead of leading with certainty… this is why. It’s not a strategy problem. It’s not a skill problem. It’s conditioning. And if you don’t heal it, it will keep showing up every time you try to step into something bigger.

But the second you decide to stop waiting for permission—to stop filtering, shrinking, hesitating—that’s when everything shifts. That’s when your presence alone starts pulling people in. That’s when selling stops feeling like convincing and starts feeling like leading.

This episode is about that breakthrough. The one that changes everything. Because when you start showing up as all of you—bold, certain, and unapologetic—that’s when people stop needing to be sold and start choosing you.

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