What does it really take to scale your business without losing your sanity?

In this episode of Rocky Mountain Marketing, I sit down with my friend, business partner, and COO of Next Step Social & Podcasting, Shawn Quintero. Shawn pulls back the curtain on the systems, strategy, and mindset shifts that have helped us scale Next Step Social & Podcasting —and support clients doing the same.

We talk about:

• How to shift from founder-dependence to system-dependence
• What makes a marketing campaign actually work
• Why our VIP Day is a game-changer for businesses of all sizes
• What it takes to turn your podcast into a lead-generating machine
• The one business principle that will eliminate overwhelm

Timestamps

00:00 Introduction: Scaling Your Business

01:02 Meet the COO: Shawn Quintero

01:57 The Importance of Systems in Business

03:34 Challenges of Founder-Dependent Businesses

10:18 Strategic Incentives and Marketing Campaigns

12:53 VIP Day: A Game Changer for Businesses

17:14 Client Success Stories

21:20 Finding Clarity and Solving Problems

25:13 Looking Ahead: Scaling in 2026

26:52 Conclusion and Final Thoughts

Whether you're a solo business owner or managing a full team, this conversation will give you a behind-the-scenes look at the intentional design that drives real business growth.

Ready to take the next step? Book your VIP Day now at yournextstep.agency and let’s build your custom growth strategy.

Visit Shawn Quintero online:

LinkedIn: https://www.linkedin.com/in/heyshawnq/

Facebook: https://www.facebook.com/HeyShawnQ/

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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