Tesla BioSnap a weekly updated Biography.
Tesla has been riding a wild wave this September. If you watched the headlines Monday, you know the stock staged an eye-popping rally, jumping 8 percent and finally going back into positive territory for 2025 after being down as much as 45 percent earlier this year—a brutal swing. This boost came right after Elon Musk dropped a cool one billion dollars of his own cash to scoop up another 2.57 million shares according to a new SEC filing. Musk now holds about 13 percent of the company and wants to hike that up to 25 percent. Analysts from William Blair say this signals his bullish confidence in what they describe as the most important part of the story—robotaxis. The market cheered, especially with the Fed’s hints of possible rate cuts, which have been juicing shares in the broader market too, but for Tesla, anything Musk does is the main event as investors look for any sign that he’s focused on the car company instead of his political distractions, which have been a drag all year as he publicly broke off his bromance with Donald Trump on social media, sparking drama and an investor selloff back in June, per Business Insider.
On the business front, sales figures for the year haven’t been pretty, with Tesla showing across-the-board declines: sales down 45 percent year over year in Europe in February and a 49 percent drop in China in March, leading to some of the company’s biggest declines in revenue in over a decade. Still, as the market rally gained pace, Tesla managed a turnaround in the second quarter, reporting 389,400 vehicles delivered but still a 13.5 percent dip from last year.
Board chair Robyn Denholm doesn’t want anyone thinking Musk is going anywhere. In an emphatic Bloomberg interview, she called him irreplaceable for the next phase as Tesla transitions into robotics and AI, highlighting a jaw-dropping new proposed compensation package potentially worth a trillion dollars—contingent, of course, on insane future benchmarks like a thriving robotaxi fleet and 20 million vehicles delivered per year. She also admitted to a real succession plan behind the scenes, given Musk’s ever-louder musings about bigger stakes and hints he might walk if not given more control.
Meanwhile, Tesla’s robotaxi pilot program is generating plenty of buzz after its launches in Austin and San Francisco, though still relying on remote operators for now. Dan Ives of Wedbush raved about his test ride but reminded investors that full autonomy is still not quite the reality Musk promises. The overall market for robotaxi is enormous—possibly ten trillion dollars globally, at least if you listen to Cathie Wood of Ark Invest—and a booming business here could vault Tesla’s valuation by another trillion, if they deliver.
In product news, Tesla just removed the base rear-wheel-drive Cybertruck from its configurator this week, which flew under the radar but signals potentially shifting strategies as supply and demand whiplash through the EV industry.
While social media continues to buzz with every Musk quip, the story right now is all about confidence, control, and the leap to robots on wheels. Investors, fans, and frenemies are all watching to see if Musk can channel the theatrics of this September into the next act of the never-boring Tesla saga.
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