In this illuminating episode of Kaya Cast, we dive deep into the transformative journey of Nikki Lawley, known widely at Nikki and The Plant. After a severe workplace injury altered her life and traditional medications failed her, Nikki stumbled upon cannabis, which not only alleviated her chronic pain but also revolutionized her perspective on healthcare.

As "the terpene lady," Nikki enlightens us on the significance of terpenes, the aromatic compounds in cannabis, explaining how they influence the effects of the plant far beyond just being indica or sativa. We explore how these insights can drastically change dispensary sales approaches, focusing on symptom relief rather than just seeking high THC content.

Sales tactics, deep dives into terpene profiles, and how dispensaries can enhance customer experience by focusing on educating both consumers and staff—all these topics are covered in this candid discussion. Whether you're a dispensary owner looking to refine your business model or a cannabis enthusiast eager to learn more about the medicinal benefits of the plant, this episode is a must-listen!

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Find out more about Nikki and The Plant at:
https://www.nikkiandtheplant.org/
https://www.linkedin.com/in/nikki-lawley/
https://www.instagram.com/nikkiandtheplant/

Highlights:
00:00 Introduction to Cannabis Journey
00:25 Life-Changing Injury and Discovery of Cannabis
03:57 First Medical Experience with Cannabis
06:10 Challenges in Accessing Medical Cannabis
09:07 Becoming the Terpene Lady
14:05 Understanding Terpenes and Their Effects
20:07 Educating on Terpenes and Cannabis
26:57 The Importance of Knowledge in Cannabis Sales
27:57 Effective Sales Techniques for Cannabis
28:53 Understanding Consumer Preferences
33:01 The Science of Cannabis Consumption
35:14 Cannabinoids and Their Effects
38:23 Increasing Dispensary Traffic
40:16 Targeting Specific Demographics
48:49 Medical Cannabis and Safety
51:47 Conclusion and Contact Information

#kayacast #nikkiandtheplant #cannabis #dispensary