Nate Turner and Kevin King break down what is working now in organic growth: fresh ICP-focused TOFU, AIO structuring that earns AI answers, and product content that solves real problems.

They share proof from several of their clients to show how refreshes and data-backed assets drive LLM citations, brand demand, and qualified clicks. Plus, why core pages and tight technical SEO turn that visibility into pipeline.

• (00:00:00) - Why LLMs Work for B2B
• (00:00:34) - Top SEO Voices: What's Working, What's Not
• (00:01:43) - Top of Funnel Content
• (00:06:55) - "Driving Brand Visibility" in Search
• (00:08:51) - Have We Needed To Update Our Content?
• (00:09:53) - Top-of-Kinnel SEO Content
• (00:12:22) - On AI Overviews and Optimizing for
• (00:20:25) - Optimizing for LLMs: B2B Marketer Interview
• (00:21:55) - Top 10 Product Content Categories
• (00:24:32) - Project Management Content: The Future of AI
• (00:31:13) - AIOs: The role of content in business optimization
• (00:32:51) - Is Data-based Content Necessary for Authority Building?
• (00:35:44) - Citations and LLMs: The Key to Building Authority
• (00:39:27) - Core Pages and the future of them
• (00:45:12) - How to Win with Search Engine Optimization
• (00:45:56) - Core Pages
• (00:47:23) - How to Get Your Website Ranked by Google
• (00:50:32) - Top of Funnel and technical SEO
• (00:55:49) - Planning for the Future With Tenspeed IO

In this episode, Nate Turner and Kevin King discuss Hubspot's new "Loop Marketing" concept that was unveiled at INBOUND 2025. They also dig into a study from Amsive on whether or not LLM traffic converts better than organic search traffic and went through ten of the most interesting findings in the recent SEJ State of SEO 2026 Report.

Resources:

https://www.youtube.com/watch?v=Pv-lPAukoMI

https://www.amsive.com/insights/seo/does-llm-traffic-convert-better-than-organic-a-new-data-backed-study/

https://www.searchenginejournal.com/state-of-seo/

In this episode, Nate Turner & Kevin King dig into five key areas of content marketing that often sit outside of the SEO/GEO conversation but are increasingly critical as B2B teams plan for 2026. From organic social and webinars to podcasts, data reports, and newsletters, these channels offer unique opportunities to drive efficiency and build authenticity in an AI-saturated landscape.

They share insights on the level of effort, ease of testing, and practical advice for each, plus where they overlap and how they can be repurposed into a broader distribution-first strategy. The goal isn’t to chase every shiny object, but to understand which channels align with your ICP, budget, and bandwidth—and to execute them well enough to actually move the needle.

Links:
Chicago marketing happy hour (9/18) - https://lu.ma/vvk26oxl
Denver marketing happy hour (10/8) - https://lu.ma/60mu0hye

https://newsletter.mkt1.co/p/marketing-prioritization
https://www.demandsage.com/b2b-marketing-statistics/
https://www.getcontrast.io/learn/webinar-statistics
https://www.tenspeed.io/blog/why-research-reports-matter-in-content-strategy
https://www.hanoverresearch.com/insights-blog/corporate/what-is-market-research/
https://www.ft.com/content/19304919-9128-4c27-b5c3-4f668dd045df
https://www.cloudpresent.co/blog/7-b2b-webinar-best-practices-that-actually-drive-pipeline-growth-in-2025
https://www.fame.so/post/measuring-b2b-podcast-roi-and-pipeline
https://www.tenspeed.io/
https://newsletter.tenspeed.io/