Telling Better Stories, Building Better Systems: A Conversation With Rachel Zerowin On Relatability And Resilience
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Telling Better Stories, Building Better Systems: A Conversation With Rachel Zerowin On Relatability And Resilience
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If you want people to rapidly and actively address today’s biggest social issues, you have to simplify overwhelming ideas and set aside unusual jargons. This is the reason why Rachel Zerowin focused on telling better stories to educate communities about the importance of water conservation and circular economy. She joins Christine Yeager to share her work at Circular Action Alliance (CAA), wherein she uses storytelling to drive awareness of the Extended Producer Responsibility (EPR) legislation across Colorado. Rachel talks about different approaches to teaching communities about recycling programs and water conservation projects. She also explores how sustainability does not only concern community-building efforts but also building a better version of yourself every single day.
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