I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

Marketing is undergoing a revolutionary transformation, and Qualified's CMO Maura Rivera is leading the charge with their groundbreaking AI SDR agent named Piper. This fascinating conversation reveals how Qualified has completely reimagined the traditional marketing funnel, replacing the conventional lead generation approach with autonomous pipeline generation at scale.

What makes Qualified's story particularly compelling is their methodical implementation of this technology within their own organization. They've fully redeployed their human inbound SDRs to higher-value outbound roles while Piper handles all inbound inquiries—a transition Maura admits initially made her nervous. "I was accountable for the pipeline number to our company, to the board," she shares. Yet the results have been undeniable, with over 500 companies now "hiring" Piper and seeing significant pipeline increases.

The conversation dives deep into the practical application of AI agents, introducing the "crawl, walk, run" approach that companies follow when deploying this technology. Starting with handling after-hours inquiries, progressing to working alongside humans, and ultimately managing the entire inbound function, this gradual implementation builds confidence and delivers measurable results. As Maura explains, "Piper can run circles around human SDRs, not because humans aren't great, but they can't work 24/7."

Beyond the operational aspects, Maura shares fascinating insights about their approach to anthropomorphizing AI, their content production strategies, and her vision for how websites will evolve into conversational interfaces that mirror the ChatGPT experience. She also addresses the future of marketing teams, emphasizing that while AI will transform roles, subject matter experts will remain essential—they'll just need to become adept at leveraging AI tools.

Whether you're a marketing leader curious about implementing AI agents, a technology professional interested in the evolution of customer experiences, or simply fascinated by how AI is reshaping business operations, this conversation offers invaluable perspectives on navigating the agentic revolution that's just beginning to unfold.

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

Chris O'Neill, CEO of GrowthLoop and former leader at Google and Evernote, reveals how AI is creating an entirely new marketing paradigm through what he calls "compound marketing."

This fascinating conversation explores how marketing is shifting from slow, manual processes to a world where AI agents function as team members, handling the routine while humans focus on creativity. O'Neill explains the concept of compounding in marketing – where small, consistent improvements create exponential growth. Just as compound interest generates wealth through small percentages over time, compound marketing leverages AI to increase the velocity of marketing experiments and improvements.

The most revolutionary aspect of this approach is how it removes the pain points of cross-channel marketing. GrowthLoop's technology abstracts away the tedious work of activating campaigns across multiple platforms and analyzing siloed data. The result? Marketers can move from idea to impact dramatically faster, with AI agents working as "glue" teammates that stitch everything together behind the scenes.

O'Neill offers a compelling vision for how marketing roles will evolve – not by being replaced, but by being elevated. He suggests individual contributors will need managerial skills to effectively guide these AI teammates: setting clear goals, providing feedback, and knowing when to delegate versus remain involved. The transformation extends to business models as well, with O'Neill predicting a shift from software-as-a-service to results-as-a-service, where companies pay for outcomes rather than seats.

Interested in learning how AI agents could transform your marketing team's capabilities and results?

Listen now to understand the fundamental shift happening in marketing operations and how to position yourself at the forefront of this revolution.

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Subscribe, share, and connect with us at www.mightyandtrue.com

📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

Ever find yourself staring at a mountain of marketing data and still wondering, "Where did this deal actually come from?" You're not alone. Dennis Bierman, CMO at Agility Recovery, brings a refreshingly honest perspective to one of marketing's biggest headaches: attribution.

Dennis pulls back the curtain on what many CMOs think but few admit – that despite our sophisticated tools and tracking systems, figuring out which marketing efforts truly drive results often feels more like educated guesswork than precise science. "We have all this data, tons of records and events, and yet we still had to have a discussion about where we thought this deal came from," he shares, capturing the frustration many marketers experience.

What makes this conversation particularly valuable is Dennis's contrarian approach to solving the problem. Rather than getting lost in the complexity of multi-touch attribution models, he advocates for simplicity, suggesting that the last activity before conversion often tells you what actually worked. "It's really that simple," he explains. This perspective challenges the industry's obsession with tracking every touchpoint throughout lengthy B2B buyer journeys, much of which Dennis suspects might be noise rather than signal.

Beyond attribution, we explore Dennis's innovative approach to AI in marketing. Instead of just using AI for content creation, his team at Agility Recovery is building interconnected GPT agents that identify potential leads based on real-world disasters and outages. One agent tracks weather events, another matches these events with businesses in affected areas, while a third crafts personalized outreach. It's a fascinating glimpse into how AI can transform lead generation by connecting real-time data with targeted marketing.

Ready to rethink your attribution strategy and explore AI beyond content creation? Listen now and discover why sometimes the simplest approach to measurement might be the most effective.

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Subscribe, share, and connect with us at www.mightyandtrue.com

📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com