Episode Overview: Targeting established wedding vendors to build connections is the worst way to grow your business. This could look like cold pitch emails introducing yourself and offering to help them. It could look like pitching them on your business, why they should use or recommend you you. Or it could look like asking veteran wedding photographers or planners out to coffee to "pick their brain". These are all old strategies that don't work because they feel disingenuous. So what works? There is a better way! Nicole explains exactly why veteran wedding vendors are so turned off by these attempts of connection and gives specific strategic ideas of better ways to become besties with the vendors who can actually help you.

Notable Quotes:

"Established wedding vendors (wedding planners, photographers, etc.) are too busy to help you. They don’t care about your business. They don’t want to see another competitor in the field and they definitely aren’t going to take the time to train you or share all the wedding industry secrets that took them decades to learn and master.

You think if you're nice, or give them something they'll help you. You think you can use their connections to build your business but that is the worst way to grow your wedding business. Established, veteran wedding vendors are not interested in you or what you have to offer.

At least not when you aren’t really offering them anything they need, want or value. "

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The Wedding Pro Academy
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Connect with Nicole: nicole@weddingproacademy.com

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