In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council, is joined by Brian Kuehl, executive director of the Agriculture Trade Education Council. The Agriculture Trade Education Council is the premier resource for education on the value of agricultural trade policies, practices and structures. Its mission is to provide understandable and reliable information on trade to inform and empower decision-making that facilitates growth in U.S. food and agriculture. He also serves as the director of government and public affairs at Pinion, a leading advisory and accounting firm dedicated to the food and agriculture industry. In this episode, he shares the history of global trade as we know it today and unpacks the issues that are significant to the blueberry industry going forward.

“ The Agriculture Trade Education Council views itself as content neutral in the sense of it's not taking a stand for tariffs or against tariffs, or for a free trade agreement or against a free trade agreement. That's not its job. Its job is to provide trade information, so it tries to stay out of the fights and the debates. It tries to just provide information so that everyone who's engaged in those discussions can operate off a common platform of knowledge and understanding.” – Brian Kuehl

Topics covered include:

• An introduction to Kuehl and his work.
• The opportunities provided by the Agriculture Trade Education Council and the importance of this type of education.
• The history of the global trade system and the dynamic nature of its evolution.
• The most significant aspects of current agricultural trade that will impact the blueberry industry.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Jody McPherson in North Caroline, T.J. Hafner in Oregon and Mario Ramirez in Mexico. This was recorded on April 17, 2025.