On today’s episode of Talking Purpose, I sit down with Sajna Massey, the remarkable founder and CEO of Couth Studios—a trailblazing brand that’s redefining the intersection of technology, sustainability, and fashion. Sajna shares the inspiring story behind her journey from electrical engineering and tech to launching her own data-driven fashion house, motivated by a desire to cut down on overproduction and bring customers into the creative process.

We get an inside look at how Couth Studios blends artificial intelligence and crowdsourced feedback to create intentional, community-approved designs, as well as Sajna’s vision for the future of sustainable, collaborative fashion. And more interesting to hear is Sajna is doing this all while working 9-5. It was inspiring to hear how she balances work and side hustle and how you can too!

From the challenges of made-to-order production to the excitement of textile innovation (hello, pineapple leather!), this episode is packed with practical advice and fresh perspectives for anyone interested in purposeful entrepreneurship and conscious consumerism. Tune in for a candid conversation about turning passion into action, embracing the founder hustle, and building a more meaningful wardrobe—together.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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In today’s very special solo episode, I’m tackling a topic that’s often overlooked but absolutely vital for mission-led and sustainable e-commerce businesses: the product experience.

Have you ever poured your heart into crafting a brand with a powerful mission, only to wonder why your product isn’t flying off the shelves? It might be because you’re missing the mark when it comes to delivering a memorable and meaningful product experience. That’s why I’m introducing you to what I call the Five P’s of Product Experience—your proposition, purpose, pricing, packaging, and post-purchase journey.

In this episode, I’ll break down each of these pillars, sharing personal stories and practical tips to help you ensure that your product not only aligns with your brand’s mission, but also delights your customers at every step. Whether you’re fine-tuning your packaging, rethinking your pricing strategy, or looking for ways to deepen customer loyalty, this episode is packed with actionable insights to help your purpose-driven business thrive.

Tune in and discover how mastering the product experience is the key to building real loyalty, making a greater impact, and standing out in today’s crowded market.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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Welcome back! Today I sit down with Cahill Camden, CEO and founder of NovaCast AI, an innovative platform helping podcasters and entrepreneurs connect and amplify their voices. Cahill joins us from Vancouver, sharing stories from his global digital nomad lifestyle and offering inspiration for those dreaming of location-independent work.

Together, we have a chance to dive into brand building in 2025 and the unique power podcasting holds in a world flooded with AI-generated content. We discuss actionable strategies for making authentic connections through podcasting, common mistakes founders make when pitching themselves, and how NovaCast AI is streamlining the guest-host matchmaking process.

Yet, in my opinion, the real juicy parts are at the end when Cahill opens up about his experience leading companies through multi-million-dollar exits and shares thoughtful advice for entrepreneurs—especially those building with purpose—on defining success and designing a life and business that align with their true goals. Whether you’re looking to grow your personal brand, master earned media, or simply craft a career that supports your ideal lifestyle, this episode is packed with insights and inspiration you won’t want to miss!

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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Welcome back to Talking Purpose! In today’s episode, I sit down with her longtime friend, Megan Ryder Burbidge, the inspiring CEO and founder of Sororal—a sustainable travel company dedicated to empowering women around the world. Together, we dive into Megan’s journey from growing up as a kid who traveled the world with her parents' work, to building a business that pairs intentional, luxury travel with community, purpose, and deep social impact.

You’ll hear how Sororal crafts transformative trips that foster real sisterhood, connect women across borders, and uplift women-led businesses. Megan pulls back the curtain on what it really takes to create authentic, safe, and meaningful travel experiences—and how Sororal’s unique approach to advocacy and partnership is making a difference far beyond a typical vacation.

Megan shares how she is relentless about Sororal's why and how all of her decisions fall back to their reason for existing and supporting women in communities where they travel. As we all build businesses with a bigger purpose, it can become overwhelming and sometimes we find ourselves compromising on our core impact. Let Megan be a reminder that building something that makes lasting changes requires boundaries.

Whether you’re dreaming of launching your own purpose-driven project, passionate about ethical travel, or just curious about how business can become a true force for good, this conversation is packed with candid insights, hard-earned lessons, and tangible inspiration. So grab your favorite coffee or tea, and join us as we explore how Sororal is redefining what it means to travel with heart and purpose.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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Welcome back to Talking Purpose! In this episode, I sit down with Rachel Hutchisson, CEO of Common Impact, to dive into the world of corporate philanthropy and skills-based volunteering. Rachel shares her personal journey from a childhood surrounded by community service to leading an organization that acts as a “philanthropic matchmaker” between companies and nonprofits. The conversation unpacks how skills-based volunteering goes beyond traditional models—think more than just packing boxes or working event check-ins—by leveraging employees’ professional expertise for greater impact. Rachel and I explore why demand for meaningful, purpose-driven work is on the rise, how volunteering during the workday benefits both employee well-being and professional growth, and the key strategies companies should use to align their volunteer efforts with their values. If you’re curious about building intentional, impactful volunteer programs or want to hear how doing good can also drive personal and organizational success, this episode is for you.

Check out Common Impact: https://commonimpact.org/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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In this captivating episode I sit down with the inspirational Adila Cokar, joining us all the way from Dubai. Adila, the founder of the innovative brand The Good Tee and the author of "Source My Garment," takes us through her incredible journey in the sustainable fashion industry. Her story is one of relentless learning and adapting, as she passionately advocates for responsible fashion practices.

Throughout this engaging conversation, Adila delves into the complexities and challenges of maintaining sustainable values while building a successful brand. She shares the pivotal moments that inspired her, such as the shocking lack of transparency in supply chains she discovered on her trips to India, leading her to champion fair trade certification. Adila's commitment to transparency and ethical practices is at the core of her business philosophy, proving that even small brands can strive toward positive impacts.

We also discuss the broader implications of sustainability in business today. They tackle the tough questions about how brands can balance sustainability with profitability, why the term "sustainable" might be better replaced with "responsible," and how consumer expectations have shifted amidst economic challenges. As Adila bravely navigates the affordability crisis, she shares her strategies for resilience, like partnering with distributors to adapt to market changes.

This episode provides invaluable insights for both seasoned entrepreneurs and newcomers to the fashion world, offering practical advice on building transparent supply chains and highlighting the importance of not overproducing. Adila's candid recounting of her personal health journey also emphasizes the necessity of self-care for maintaining a balanced entrepreneurial life.

Listeners will come away with a richer understanding of what it means to pursue a mission-driven business in today's world and why making even small strides toward responsibility can drive meaningful change. Join us for this enlightening conversation and be inspired by Adila Cokar's unwavering dedication to making a difference in the fashion industry.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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Welcome! I am so pumped today to have Luke Tengstrom. He is the author of the growing e-commerce newsletter, the Sellout Newsletter and he he is an expert in e commerce growth.

We had a lot to talk about as we had a lot in common. Hailing from Australia, but now making waves in America, Luke brings his unique perspective and wealth of experience to this episode, shedding light on the essential strategies that can drive e commerce brands to new heights. From his early days growing up in his parents small business to leading transformative projects at Accenture and Google, Luke's journey is nothing short of inspiring. He shares how his passion for growth marketing led him to create his own and support a number of brands around the world not only grow rapidly, but also make a meaningful impact. In this episode, Luke and I dive deep into the intricacies of e-commerce advertising. Providing a masterclass on leveraging Google and Meta ads. Luke demystifies the process for small startups, offering practical insights on how to begin with limited ad budgets, the critical differences between demand capture and demand generation, and how to make your ad stand out in a crowded marketplace. Moreover, the power of email marketing is emphasized as Luke shares his expertise on crafting compelling email campaigns that engage and convert.

He discusses best practices, common pitfalls, and innovative ways to grow and segment your email list for maximum impact. With engaging anecdotes and actionable advice, this conversation promises to equip listeners with the tools they need to navigate the ever evolving world of e-commerce. Because trust, trust me, I get it from listeners all the time. They don't know where to start. And this is such an incredible episode for if you are looking to drive traffic, drive predictable traffic, both through ads and emails. The world of e commerce is certainly ever evolving and so this is a fantastic place to start. This episode is perfect for entrepreneurs, it's perfect for small business owners and anyone with an interest in e commerce. It's filled with practical insights like I said said and strategies to elevate your brand's growth and make a lasting impact.

So tune in, take notes and get ready to transform your e commerce approach with the invaluable wisdom of Luke. So without further ado, here he is enjoying.

Luke's LinkedIn: https://www.linkedin.com/in/luketengstrom/

Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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Welcome to an intriguing episode of Talking Purpose, where we dive into the dynamic intersection of technology and brand development with our insightful guest, Janey Park. Janey, the visionary creator of The Digital Runway, is at the forefront of where fashion innovation meets groundbreaking tech.

In this episode, Janey shares her fascinating journey through the realms of luxury fashion and marketing, leading to her pivotal exploration of AI, digital fashion, and brand transformation. We delve into how technological advancements like AI-powered styling and AR try-ons are reshaping the landscape of brand development in the fashion industry. These innovations not only transform personalized shopping experiences but also propel sustainability forward in significant ways.

Join us as we uncover the vital lessons that brands can learn from the world of K-Pop fandom—a model of engagement that perfectly marries storytelling and community building, inspiring global loyalty and influence.

For anyone keen on understanding how the fusion of tech and brand development is redefining fashion's future, this episode is an essential listen. Janie's insights will leave you inspired to rethink traditional brand strategies in this rapidly evolving digital age. Tune in and prepare to explore the exciting crossroads of tech and brand innovation!

Janey's IG: https://www.instagram.com/thedigitalrunway/

Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify