On today’s episode of Talking Purpose, I sit down with Sajna Massey, the remarkable founder and CEO of Couth Studios—a trailblazing brand that’s redefining the intersection of technology, sustainability, and fashion. Sajna shares the inspiring story behind her journey from electrical engineering and tech to launching her own data-driven fashion house, motivated by a desire to cut down on overproduction and bring customers into the creative process.

We get an inside look at how Couth Studios blends artificial intelligence and crowdsourced feedback to create intentional, community-approved designs, as well as Sajna’s vision for the future of sustainable, collaborative fashion. And more interesting to hear is Sajna is doing this all while working 9-5. It was inspiring to hear how she balances work and side hustle and how you can too!

From the challenges of made-to-order production to the excitement of textile innovation (hello, pineapple leather!), this episode is packed with practical advice and fresh perspectives for anyone interested in purposeful entrepreneurship and conscious consumerism. Tune in for a candid conversation about turning passion into action, embracing the founder hustle, and building a more meaningful wardrobe—together.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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