In this captivating episode of Talking Purpose, I welcome Phil Winters, the visionary and co-founder of GoodLot Brewing in Caledon Ontario, for an in-depth discussion about the intersection of craft beer and sustainability.

Phil takes listeners on a journey back when he and his partner Gail decided to transform a 30-acre farm into a sustainable brewing enterprise. With sustainability as a core principle from the start, Phil and Gail embraced regenerative agricultural practices, focusing on building healthy soil and reducing their carbon footprint.

Phil breaks down how GoodLot Brewing harnesses local resources, from Ontario-grown hops to the usage of their own well water, to craft beers that embody the essence of their surroundings. He offers a fascinating look into their innovative brewing processes, such as capturing steam for energy and generating their own beer gas, showcasing the possibilities of a zero-carbon brewery model.

Dial into this episode to hear Phil discuss the real-life challenges faced in the brewing industry, from battling climate constraints to navigating the beer market's economic landscape. Despite these obstacles, Phil's commitment to sustainability and top-quality beer remains unwavering and continues to do him well as they grow the brand.

Whether you’re intrigued by sustainable agriculture, eager to learn about eco-friendly brewing, or simply have a passion for craft beer, this episode not only inspires but also provides a practical blueprint for those looking to build an environmentally responsible business. Join us as we explore how GoodLot Brewing is reshaping what it means to brew with purpose.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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Welcome to "Talking Purpose," where stories of passion, innovation, and impact take center stage. In this episode, titled "Rootless," host Katie Kung engages in a captivating conversation with Sachi Singh, founder and CEO of Rootless. Her passion for environmental impact led her to discover the wonders of seaweed—an ingredient she envisions as a transformative force in food, health, and regeneration.

Sachi shares the inspiring narrative behind Rootless, highlighting her unyielding commitment to revolutionize women's health through the introduction of nutrient-dense seaweed bites.

This episode unveils the journey of Rootless as it sets out to redefine hormone health and foster a conscientious community. From Sachi’s market research and product validation journey to building innovative community engagement, every turn unveils delightful aspects of how she built the Rootless brand. With plans to expand Rootless into a trusted wellness platform, she envisions a future where seaweed becomes a household staple for optimizing health.

Join us for a thought-provoking discussion on innovation, the intersection of personal and planetary health, and the small acts of self-care that lead to profound change. With Sachi’s remarkable narrative, listeners are bound to be inspired, informed, and perhaps even persuaded to join the seaweed revolution.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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Welcome back to another enlightening episode of "Talking Purpose," where we delve into the heart of influencer marketing and its immense potential for purpose-driven brands. Joining us today is Bella Kuscu, a seasoned expert in the PR and influencer marketing sphere. Throughout this episode, Bella shares her rich experiences from working with notable brands like Flat Tummy Tea to offering her expertise in the influencer engagement in agencies across Toronto.

We explore the nuances of influencer marketing, emphasizing the importance of authenticity, relationship building, and its strategic use as a tool in broader marketing strategies.

Whether you're a budding brand or an established enterprise, Bella's insights are invaluable, packed with practical advice on building genuine connections with content creators and leveraging unique marketing strategies to resonate with your target audience.

From understanding the quantitative metrics of influencer campaigns to crafting immersive brand experiences, this episode is a trove of information for any brand looking to harness the power of influencers effectively. Tune in to discover how to navigate the dynamic landscape of influencer marketing with thoughtfulness and purpose.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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