In this captivating episode I sit down with the inspirational Adila Cokar, joining us all the way from Dubai. Adila, the founder of the innovative brand The Good Tee and the author of "Source My Garment," takes us through her incredible journey in the sustainable fashion industry. Her story is one of relentless learning and adapting, as she passionately advocates for responsible fashion practices.

Throughout this engaging conversation, Adila delves into the complexities and challenges of maintaining sustainable values while building a successful brand. She shares the pivotal moments that inspired her, such as the shocking lack of transparency in supply chains she discovered on her trips to India, leading her to champion fair trade certification. Adila's commitment to transparency and ethical practices is at the core of her business philosophy, proving that even small brands can strive toward positive impacts.

We also discuss the broader implications of sustainability in business today. They tackle the tough questions about how brands can balance sustainability with profitability, why the term "sustainable" might be better replaced with "responsible," and how consumer expectations have shifted amidst economic challenges. As Adila bravely navigates the affordability crisis, she shares her strategies for resilience, like partnering with distributors to adapt to market changes.

This episode provides invaluable insights for both seasoned entrepreneurs and newcomers to the fashion world, offering practical advice on building transparent supply chains and highlighting the importance of not overproducing. Adila's candid recounting of her personal health journey also emphasizes the necessity of self-care for maintaining a balanced entrepreneurial life.

Listeners will come away with a richer understanding of what it means to pursue a mission-driven business in today's world and why making even small strides toward responsibility can drive meaningful change. Join us for this enlightening conversation and be inspired by Adila Cokar's unwavering dedication to making a difference in the fashion industry.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Welcome! I am so pumped today to have Luke Tengstrom. He is the author of the growing e-commerce newsletter, the Sellout Newsletter and he he is an expert in e commerce growth.

We had a lot to talk about as we had a lot in common. Hailing from Australia, but now making waves in America, Luke brings his unique perspective and wealth of experience to this episode, shedding light on the essential strategies that can drive e commerce brands to new heights. From his early days growing up in his parents small business to leading transformative projects at Accenture and Google, Luke's journey is nothing short of inspiring. He shares how his passion for growth marketing led him to create his own and support a number of brands around the world not only grow rapidly, but also make a meaningful impact. In this episode, Luke and I dive deep into the intricacies of e-commerce advertising. Providing a masterclass on leveraging Google and Meta ads. Luke demystifies the process for small startups, offering practical insights on how to begin with limited ad budgets, the critical differences between demand capture and demand generation, and how to make your ad stand out in a crowded marketplace. Moreover, the power of email marketing is emphasized as Luke shares his expertise on crafting compelling email campaigns that engage and convert.

He discusses best practices, common pitfalls, and innovative ways to grow and segment your email list for maximum impact. With engaging anecdotes and actionable advice, this conversation promises to equip listeners with the tools they need to navigate the ever evolving world of e-commerce. Because trust, trust me, I get it from listeners all the time. They don't know where to start. And this is such an incredible episode for if you are looking to drive traffic, drive predictable traffic, both through ads and emails. The world of e commerce is certainly ever evolving and so this is a fantastic place to start. This episode is perfect for entrepreneurs, it's perfect for small business owners and anyone with an interest in e commerce. It's filled with practical insights like I said said and strategies to elevate your brand's growth and make a lasting impact.

So tune in, take notes and get ready to transform your e commerce approach with the invaluable wisdom of Luke. So without further ado, here he is enjoying.

Luke's LinkedIn: https://www.linkedin.com/in/luketengstrom/

Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Welcome to an intriguing episode of Talking Purpose, where we dive into the dynamic intersection of technology and brand development with our insightful guest, Janey Park. Janey, the visionary creator of The Digital Runway, is at the forefront of where fashion innovation meets groundbreaking tech.

In this episode, Janey shares her fascinating journey through the realms of luxury fashion and marketing, leading to her pivotal exploration of AI, digital fashion, and brand transformation. We delve into how technological advancements like AI-powered styling and AR try-ons are reshaping the landscape of brand development in the fashion industry. These innovations not only transform personalized shopping experiences but also propel sustainability forward in significant ways.

Join us as we uncover the vital lessons that brands can learn from the world of K-Pop fandom—a model of engagement that perfectly marries storytelling and community building, inspiring global loyalty and influence.

For anyone keen on understanding how the fusion of tech and brand development is redefining fashion's future, this episode is an essential listen. Janie's insights will leave you inspired to rethink traditional brand strategies in this rapidly evolving digital age. Tune in and prepare to explore the exciting crossroads of tech and brand innovation!

Janey's IG: https://www.instagram.com/thedigitalrunway/

Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify