We're working fewer client days, but it costs us a lot of money to do that. So what are we getting for that money? We make a plan for what we can do with this extra time to invest in the future.

Luke Roush is the Co-CEO and Co-Founder of Sovereign's Capital. John worked for Luke for 4 years. If John ever says anything smart, there's a 40% chance he's just quoting Luke without giving him credit. Luke loves nothing more than brainstorming how to make a business tick.

Apologies for the sound quality, we had a little snafu.

It's beef season. We have figured out how to not have Daniel on every client, and which roles we play with each client. Then we have a fun conversation about how we spend money, how much we save for the future, and when to take money out of the company. This is a very real peak behind the curtain, and we're slightly awkward. Build in public.

Business is great. But that means Daniel doesn't have time to do strategic stuff. John is pulling back on client hours to figure out how to do outbound sales. We plan out an onsite (or is it offsite?). Finally, we review our OKRs.

Steve is the founder of a well established creative agency called fifteen4. Daniel used to work there! We asked Steve about how you do planning (especially with subcontractors) when you have lumpy sales cycles, and no predictable sales process. But he ended up giving us some free consulting on branding, positioning, and strategy for the target customers we want.

The sales strategy worked! Great leads are pouring in, and we're closing new business. We talk about our strategy on sales calls, and disqualifying ourselves quickly from the wrong kinds of leads. Also we are sleepy.

We want to find a long term partner, and we want your help. Then things come completely off the rails and we stop talking about business. John rants about healthcare "markets", we discuss Kendrick vs. J. Cole beef, and recommend tv shows.

We are looking for 2 big, gnarly, interesting projects to sink our teeth into over the next 6 months. And we want your help finding them. We also recap all of the smart little things we've learned from retrospectives in the last couple months.