Agentic Commerce Is Reshaping Multi-Channel Selling with Jorrit Steinz of ChannelEngine
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Agentic Commerce Is Reshaping Multi-Channel Selling with Jorrit Steinz of ChannelEngine
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概要
Brent Peterson sat down with Jorrit Steinz, founder and CEO of ChannelEngine, to discuss one of the most transformative shifts in ecommerce today: agentic commerce. The conversation covered how brands and retailers must rethink their multi-channel strategies now that AI-powered agents, from ChatGPT to Microsoft Copilot, are becoming transactional shopping platforms. With marketplaces multiplying, social commerce expanding, and LLMs entering the buying funnel, the episode delivered a forward-looking perspective on what merchants need to do right now to stay competitive.
Takeaways
The ultimate vision of agentic is consumer empowerment.
Consumers will deploy agents to find products online.
Agents will scrape the internet for purchasing options.
In B2B, agents will facilitate shopping across platforms.
Automation will enhance the shopping experience.
The future of shopping involves digital agents.
Agents will present curated options to consumers.
B2B transactions will become more efficient with agents.
The role of agents is expanding in digital commerce.
Consumer agents will revolutionize how we buy.
Chapters
00:00 Introduction to Channel Engine and E-commerce Passion
00:23 The Role of APIs and Data Feeds in E-commerce