She's a super story teller, running her own agency in Chicago. Robyn Malone is CEO and Chief Partner Officer at RJ Communications. She's the mind behind the successful "You Don't Know Jack About MS" with Jack Osborne. Host Ed Garsten and Malone discuss her unique take on developing stories, working with reporters, using story telling skills to develop pitches that earn coverage and more.

Julian Bond is a true social media/marketing superstar, having run campaigns for giant companies like Little Caesars Pizza and General RV Centers. Host Ed Garsten and Julian talk about campaigns he ran that made impact, especially one for Little Caesars related to the NCAA Men's basketball tournament, the latest tools and working together to help Chrysler boost its social media presence. A lively conversation with a very smart and savvy online marketer.

September means auto trade showtime in Detroit with the Automotive News World Congress, Management Briefing Seminars and MOVE America. It's a time of insanity for both reporters and PR people but also an opportunity for a goldmine of stories and coverage. Host Ed Garsten runs down the shows--everything from signing up for credentials, wondering where to park, landing coverage for PR people, managing the volume of material for reporters and waxing nostalgic about a big yellow tent, wrinkled backdrop and fruit smoothies from the past.

Our guest in this episode is veteran kickass communicator, sometimes singer, all-around media master, Sam Locricchio, director account services, Near Perfect Media. We discuss the Coldplay kiss-cam mess, the Gwyneth Paltrow video response, how the automotive media has handled the electric vehicle story and if the automakers blew it, and what pisses off Sam about reporters. A lively 30 minute conversation.

Host Ed Garsten retired from full time work in 2016 but has been working as a freelance senior contributor to Forbes.com for 7 years. He discusses why he loves being a journalist, meeting such celebrities as the actor who played the evil Prof. Harris on Lost in Space, Pete Rose, Mel Blanc, the voice behind your favorite Looney Tunes characters, composer Aaron Copeland, suicide Dr. Jack Kevorkian and others...all contributing to why he just can't quit the profession.

Host Ed Garsten discusses how both reporters and PR people can use gathering "string" to create complete, compelling stories and story pitches.

Longtime PR pro and agency owner Don F. McLean discusses his new book on how to succeed on Linkedin with Tales From the Beat host Ed Garsten. The book is titled, ""The In Crowd for LinkedIn Mastery: Powering Your Path to Professional Success & Thought Leadership Through a PR Mindset."

In this episode, host Ed Garsten speaks with longtime auto biz pro Randall McAdory about the hot topics in the industry right now and his provocative, insightful TaaSMaster Newsletter. Ed and Randall worked together at the former DaimlerChrysler in the early 2000's.