She's a super story teller, running her own agency in Chicago. Robyn Malone is CEO and Chief Partner Officer at RJ Communications. She's the mind behind the successful "You Don't Know Jack About MS" with Jack Osborne. Host Ed Garsten and Malone discuss her unique take on developing stories, working with reporters, using story telling skills to develop pitches that earn coverage and more.

Julian Bond is a true social media/marketing superstar, having run campaigns for giant companies like Little Caesars Pizza and General RV Centers. Host Ed Garsten and Julian talk about campaigns he ran that made impact, especially one for Little Caesars related to the NCAA Men's basketball tournament, the latest tools and working together to help Chrysler boost its social media presence. A lively conversation with a very smart and savvy online marketer.

September means auto trade showtime in Detroit with the Automotive News World Congress, Management Briefing Seminars and MOVE America. It's a time of insanity for both reporters and PR people but also an opportunity for a goldmine of stories and coverage. Host Ed Garsten runs down the shows--everything from signing up for credentials, wondering where to park, landing coverage for PR people, managing the volume of material for reporters and waxing nostalgic about a big yellow tent, wrinkled backdrop and fruit smoothies from the past.