There’s of course, a lot of great journalism out there, butif you look at your newsfeed, there’s a lot of crap too. If you’re old enough,like I am, you remember when, instead of making stuff up, we simply, um,borrowed, from places like the New York Times and Washington Post. At leastthat’s what we did quite often at CNN back in the day. So in episode 130 ofTales From the Beat, I turn the wayback machine to 1986 when a NY Times storycaught the attention of a big boss at CNN, and I was ordered to match it andask a question that received an honest answer that I couldn’t include in mypiece. The ep includes that story, and a much younger host, Ed Garsten.

Ed Garsten's guest is longtime PR pro/marketer and current chief marketing officer at Rendezvous Robotics Kim Jennett. They discuss how Kim turned a single release into its own news cycle, how she works with influencers to build coverage, her approach to pitching reporters and of course, how she uses AI.

Host Ed Garsten welcomes Kelly Law, PR Manager at PR and marketing agency The Brand Amp. They discuss how building a trusting relationship with a reporter can result in bonus coverage for a client, Kelly's pitching strategy, how she uses AI and what reporters do to tick her off.