『Tales From the Beat』のカバーアート

Tales From the Beat

Tales From the Beat

著者： Ed Garsten
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 I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.Ed Garsten 政治・政府
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  • Episode 121: Celebration Without Cessation

    Episode 121: Celebration Without Cessation
    2025/07/15

    Host Ed Garsten retired from full time work in 2016 but has been working as a freelance senior contributor to Forbes.com for 7 years. He discusses why he loves being a journalist, meeting such celebrities as the actor who played the evil Prof. Harris on Lost in Space, Pete Rose, Mel Blanc, the voice behind your favorite Looney Tunes characters, composer Aaron Copeland, suicide Dr. Jack Kevorkian and others...all contributing to why he just can't quit the profession.
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    10 分
  • String Theory

    String Theory
    2025/07/02

    Host Ed Garsten discusses how both reporters and PR people can use gathering "string" to create complete, compelling stories and story pitches.
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    10 分
  • Episode 118 Linkedin Book Author Don F. McLean

    Episode 118 Linkedin Book Author Don F. McLean
    2025/06/18

    Longtime PR pro and agency owner Don F. McLean discusses his new book on how to succeed on Linkedin with Tales From the Beat host Ed Garsten. The book is titled, ""The In Crowd for LinkedIn Mastery: Powering Your Path to Professional Success & Thought Leadership Through a PR Mindset."
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    29 分

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