The financial system wasn’t designed to fail women. It was designed to exclude them.

Takin' Care of Lady Business Episode 151

The wealth gap isn’t an accident. It’s the result of decades of women being told to leave the money to the men. To stay in their lane. To be grateful, not ambitious.

And we internalized it. The hesitation, the over-saving, the flinching when someone asks what you make. That wasn’t weakness. That was conditioning.

Kimberly Palmer joins me this episode to name it, dismantle it, and give you the tools to stop leaving money on the table.

Her message: stop treating money like it’s someone else’s problem. It’s your power. Start acting like it.

In this episode, you'll learn:

• Why avoiding risk is costing women more than making mistakes

• The real reason money feels overwhelming (and how to fix it fast)

• The first financial move every woman should make—and why most don’t

  
  

Highlights:

(00:00) Meet Kimberly Palmer

(02:00) The girlfriend who wouldn't talk salary

(03:06) Why financial systems feel so overwhelming

(03:36) The fear of making a money mistake

(11:07) The letter Kim's mom wrote that changed everything

(14:00) Why tracking your spending comes first

(15:00) The 50/30/20 budgeting breakdown

(27:10) Why women invest too safely

(33:47) Giving back while making money

(34:50) The worst advice Kim ever got

About Our Guest:

Kimberly Palmer is a personal finance expert at NerdWallet and the author of three books, including her most recent, Smart Mom, Rich Mom. Before building her career around making money less intimidating, she was the friend in her social circle who refused to let money stay a taboo subject, pushing girlfriends to talk salaries, negotiate raises, and face their finances head-on. After watching women freeze up around money decisions not from lack of intelligence, but from decades of being told it wasn't their domain, she made it her mission to change that. Today, she breaks down everything from emergency funds and the 50/30/20 budget rule to the investing risks women are leaving on the table, translating complicated financial systems into language that actually makes you want to act.

Kimberly Palmer’s LinkedIn: https://www.linkedin.com/in/kimberlyspalmer/

Explore NerdWallet: https://www.nerdwallet.com/ Explore Kimberly’s website: https://www.kimberly-palmer.com/

About Jennifer Justice and The Justice Dept.

JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99

The Justice Dept: https://www.thejusticedept.com/

JJ’s Instagram: https://www.instagram.com/jenniferjusticel/

Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/

The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

If you love what you hear, please subscribe and share with a friend.

This is a Lady Business LLC Production.

Most women are flushing their supplements down the toilet. Literally.

Poorly absorbed pills mean your body can't use what you're taking — you're just making expensive pee. And that's before you factor in the 18 different bottles, the pill fatigue, and the fact that none of it was designed around your body to begin with.

Takin' Care of Lady Business Episode 150

In this episode, Liz Zwillinger, founder of Biologica and former divorce lawyer, breaks down why the supplement industry has been failing women — and what she built instead. One powder. 18 supplements. Formulated specifically for women's hormonal life stages, from pre-perimenopause through menopause and beyond. No pill pile. No expensive pee. And it actually tastes good.

This is not a story about having the perfect background to start a company. Liz had no science degree, no product development experience, and no roadmap. What she had was a pantry full of supplements that weren't working and the nerve to ask why no one had solved this yet.

In this episode, you'll learn:

• Why most supplements pass right through you — and what bioavailability actually means for your health

• How women's nutritional needs change at every hormonal life stage and why a one-size-fits-all vitamin was never going to cut it

• What it actually takes to build a company from scratch when the product you needed never existed

• The biggest ask Liz ever made — and why it changed everything

  
  

If you’re done piecing together your supplement routine, you can try Biologica here: https://go.shopmy.us/p-5460353 for Perimenopause

https://go.shopmy.us/p-54603956 for Postmenopause

https://go.shopmy.us/p-54603980 for Primary Essentials

Highlights:

(00:00) Meet Liz Zwillinger

(01:41) What is Biologica and how does it work

(04:17) Why women have unique nutritional needs

(08:14) Powder vs. pills: the bioavailability difference

(12:32) Taking care of your health shouldn't be this hard

(14:26) The hero ingredients in each formula

(22:53) From divorce lawyer to supplement founder

(23:35) The audacity to believe in yourself

(27:41) Balancing entrepreneurship with being a mom

(32:47) The big ask that changed her business

(37:32) The worst advice she ever received

About Our Guest:

Liz Zwillinger is the founder of Biologica and a former divorce lawyer who spent a decade watching women navigate some of the hardest moments of their lives. After years in family law and a front-row seat to her husband's journey building Allbirds from the ground up, she identified a gap that the wellness industry had never bothered to close. Women were piecing together their health routines from products designed for everyone, which effectively meant designed for no one. Today, she leads Biologica's mission to simplify women's nutrition through formulas built specifically for each hormonal life stage, from reproductive years through perimenopause and beyond.

Liz Zwillinger’s LinkedIn: https://www.linkedin.com/in/elizabethzwillinger/

Explore Biologica: https://biologica.com/

About Jennifer Justice and The Justice Dept.

JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99

The Justice Dept: https://www.thejusticedept.com/

JJ’s Instagram: https://www.instagram.com/jenniferjusticel/

Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/

The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

If you love what you hear, please subscribe and share with a friend.

This is a Lady Business LLC Production.

Most women aren't lacking persistence. They're missing the map — who to ask, who to trust, and who actually has the power to move things.

Motorsport doesn't hand you that map. You build it, race by race, setback by setback, until you figure out which rooms matter and which people in those rooms are worth your ask.

Takin' Care of Lady Business Episode 149

In this episode, Susie Wolff — Managing Director of F1 Academy and former professional driver — talks about what two decades in one of the world's most male-dominated industries actually taught her. Not just how to push through. How to find the right people to push with.

This is not a story about one big moment. It's about the long game: staying yourself across years of rooms that didn't expect you, knowing when to ask and — more importantly — who, and why committing fully means letting go of the safety net entirely.

In this episode, you'll learn:

• Why persistence without the right relationships only gets you so far

• How to identify the people worth asking — and stop wasting your ask on the wrong ones

• Why holding your identity over a 20-year career is harder, and more powerful, than any single negotiation

Highlights:

(00:00) Meet Susie Wolff

(03:53) When gender bias became clear

(08:43) Femininity, image, and being taken seriously

(14:30) How she asked for more

(19:04) When she finally asked for help

(21:21) Mom guilt and making time count

(24:56) What F1 Academy is building
(27:09) Creating the pipeline to Formula One

(29:10) Making the business case

(33:07) Why she rejected the backup plan

About Our Guest:

Susie Wolff is the Managing Director of F1 Academy and a former professional racing driver who has spent her career challenging what power and performance look like in motorsport. After competing in karting, Formula Renault, Formula 3, and DTM with Mercedes Benz, she became the first woman in 22 years to take part in a Formula 1 race weekend at the 2014 British Grand Prix. Today, she leads F1 Academy’s mission to develop young female driving talent and expand women’s access to the sport, on track and off.

Susie Wolff’s LinkedIn: https://www.linkedin.com/in/susiewolff/

Explore F1 Academy: https://www.f1academy.com/

Pre-order Driven: https://a.co/d/0gDnIpus

About Jennifer Justice and The Justice Dept.

JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99

The Justice Dept: https://www.thejusticedept.com/

JJ’s Instagram: https://www.instagram.com/jenniferjusticel/

Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/

The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

If you love what you hear, please subscribe and share with a friend.

This is a Lady Business LLC Production.

For decades, women have been told their symptoms are “normal” like sleep disruption, brain fog, anxiety. What that really means? The system was never built to help them. Instead of answers, they’re dismissed or misdiagnosed and left on their own to figure it out. It’s a system failure costing women time, money, and agency.

Takin’ Care of Lady Business Episode 148

In this episode, Anne Fulenwider, Co-Founder and Co-CEO of Alloy, joins JJ to talk about what it actually takes to build in a category that has been ignored for decades – and why that creates both massive risk and massive opportunity.

Anne left a top role in media to build Alloy, a telehealth company focused on menopause care, in a space most people weren’t paying attention to and many investors didn’t understand. What started as personal frustration turned into a business built around one simple idea: women deserve real information, real treatment, and access to the right expertise.

This conversation breaks down why menopause symptoms are still so widely misread, how fear around estrogen shaped an entire generation of under-treatment, and what it looks like to build inside a system filled with outdated assumptions, regulatory friction, and skepticism.

It’s also about the bigger shift: not just asking for help – but knowing who actually has the power, knowledge, and incentive to give you the right answers.

In this episode, you’ll learn:

• Why women are losing years before getting the care they actually need

• How asking the wrong people keeps women stuck – and what to do instead

• How misinformation around estrogen shaped a generation of confusion and undertreatment

  
  

Highlights:

(00:00) Meet Anne Fulenwider

(02:04) What Alloy Health actually does

(02:49) Why she started Alloy

(04:54) Leaving Marie Claire behind

(08:32) The healthcare system is not built for this

(09:49) Why menopause care needs deeper expertise

(11:17) Meeting Monica and finding early backing

(13:46) Building a telehealth and pharmacy company

(17:10) Raising money in a misunderstood category

(19:28) Unlearning competition

(21:32) Rebuilding trust in estrogen

(33:23) The worst advice she got

About Our Guest:

Anne Fulenwider is the Co-Founder and Co-CEO of Alloy, a digital healthcare company focused on helping women in midlife, perimenopause, and menopause get access to expert care, evidence based treatment, and better information. Before launching Alloy, Anne was the Editor-in-Chief of Marie Claire, where she spent years covering ambitious women, cultural shifts, and the systems that influence how women live and work. Today, she is helping drive a broader conversation around menopause, estrogen, and the need for healthcare that takes women’s lives seriously.

Anne Fulenwider’s LinkedIn: https://www.linkedin.com/in/anne-fulenwider-b367181b7/

Explore Alloy: https://www.myalloy.com/

About Jennifer Justice and The Justice Dept.

JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99

The Justice Dept: https://www.thejusticedept.com/

JJ’s Instagram: https://www.instagram.com/jenniferjusticel/

Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/

The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

If you love what you hear, please subscribe and share with a friend.

This is a Lady Business LLC Production.

Breaking away from traditional rules and defining your own success can lead to extraordinary outcomes. Kari Chaudhry has built a trusted network for wealth creators centered on real relationships, shared insight, and a more thoughtful approach to investing.

Takin’ Care of Lady Business Episode 146

In this episode of Taking Care of Lady Business, host Jennifer Justice sits down with Kari Chaudhry, CEO and Founder of Apex Global Forum, to discuss the importance of building wealth, supporting one another, and rethinking how we approach investment. Kari shares her journey of navigating the alternative asset space and how she’s built a trusted network for high-net-worth individuals who are changing the game of private investing.

Kari opens up about how community and mentorship have shaped her business decisions, the power of leveraging expertise, and why women should take charge of their financial futures without waiting for permission. She and JJ explore how wealth creation is a skill that can be learned, the importance of surrounding yourself with the right people, and why women must lead the charge in redefining success in finance.

In this episode, you’ll learn:

• How creating a community can revolutionize wealth-building
• Why women should be confident in taking charge of their financial futures
• The value of leveraging expertise and mentorship in the world of alternative investments

Highlights:

(00:00) Meet Kari Chaudhry

(01:40) What Apex Global Forum is

(04:02) From zero exposure to alternative investments

(11:22) Why you don't need an investment background

(12:18) Building discipline with the right network

(13:53) Why founders should interview their investors

(15:53) Global forums and the wealth capitals of the world

(23:16) Who should run the family money

(27:53) Protecting yourself through life events

(32:47) Don't talk about money

About Our Guest:

Kari Chaudhry is the CEO and Founder of Apex Global Forum, a private network for wealth creators and investors. After finding her own way into alternative investments, Kari built a space where individuals can invest with greater confidence, knowledge, and clarity. Through her platform, she connects high net worth individuals and families, creating opportunities for shared learning and co investment. She is passionate about mentoring the next generation of wealth creators and helping women approach their financial futures with strategy, integrity, and purpose.

Kari Chaudhry’s LinkedIn: https://www.linkedin.com/in/kari-chaudhry/

Explore Apex Global Forum: https://apexglobalforum.com/

About Jennifer Justice and The Justice Dept.

JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99

The Justice Dept: https://www.thejusticedept.com/

JJ’s Instagram: https://www.instagram.com/jenniferjusticel/

Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/

The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

If you love what you hear, please subscribe and share with a friend.

This is a Lady Business LLC Production.

When you stop following someone else’s playbook and create your own path to success, amazing things happen. Today’s guest built a thriving wellness business by focusing on authenticity, simplicity, and balance, ignoring the noise of fleeting trends and extreme advice.

Takin’ Care of Lady Business Episode 145

In this episode of Taking Care of Lady Business, host Jennifer Justice chats with Dria Murphy, CEO and Founder of bydria, to discuss building a wellness empire that meets the needs of real people, not just the latest trend. Dria shares her journey from working in the fashion industry to founding a global wellness membership community, and how she recognized the need for a space that offers curated, intentional content and events for women.

Dria opens up about the power of trusting your instincts, the importance of mental health in wellness, and how she keeps her business grounded in balance, not extremes. She and JJ dive into the power of finding what works for you, not chasing every wellness trend, and the value of saying no to things that don’t align with your core values.

In this episode, you’ll learn:

• The importance of trusting your instincts and staying true to what works for you

• How authenticity and balance can help you build a wellness empire without following the latest trends

• Why setting boundaries, and prioritizing mental health are crucial for personal and professional success

  
  

Highlights:

(00:00) Meet Dria Murphy

(01:17) What by dria is and why she built it

(02:48) From fashion PR to entrepreneurship

(06:46) Why balance beats extremes in wellness

(08:48) Dria Water and how she tests products

(13:05) The meditation practice that changed everything

(15:41) Wellness doesn't have to cost anything

(16:09) Multitask beauty moments and morning non-negotiables

(18:22) Why consistency matters more than any product

(27:00) Turning down money to protect her reputation

(28:34) The worst advice she ever received

About Our Guest:

Dria Murphy is the CEO and Founder of by dria, a global wellness membership platform. After transitioning from the fashion industry to wellness, Dria created a space that inspires women to navigate the overwhelming wellness landscape with intention and balance. Through her platform, content, and events, Dria shares her expertise on curating wellness rituals that focus on mental health, authenticity, and simplicity, helping others build lives and businesses grounded in clarity, well-being, and purpose.

Dria Murphy’s LinkedIn: https://www.linkedin.com/in/alexandriamurphy/ Dria Murphy’s Instagram: https://www.instagram.com/driamurphy/

Explore by dria: https://www.bydria.com/

About Jennifer Justice and The Justice Dept.

JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99

The Justice Dept: https://www.thejusticedept.com/

JJ’s Instagram: https://www.instagram.com/jenniferjusticel/

Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/

The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

If you love what you hear, please subscribe and share with a friend.

This is a Lady Business LLC Production.

The quickest way to lose confidence with money is to ignore the fundamentals. Today’s guest explains how to take control of your financial future, build wealth, and stay aligned with your values.

Takin’ Care of Lady Business Episode 144

In this episode of Taking Care of Lady Business, host Jennifer Justice chats with Catherine Valega, founder of Green Bee Advisory, to dive into the importance of financial literacy, especially for women. Catherine talks about her journey from Wall Street to founding her own firm, and why she’s so passionate about helping others to take charge of their financial trajectories. She shares her background working in government trading, her time at Lehman Brothers, and her mission to support women in finance.

Catherine gets real about the lack of financial education in the U.S., the difference between men and women’s approach to investing, and how she helps women understand personal finance without shame. She explains the importance of being comfortable with risk, making smarter decisions around retirement accounts, and the need for solid tax strategies. She also sheds light on the value of partnering with the right advisor and how to navigate complicated tax and investment scenarios.

In this episode, you’ll learn:

• Why understanding personal finance is crucial

• How to help women to take control of their financial futures without the shame

• Why balancing risk is crucial for long-term growth

  
  

Highlights:

(00:00) Meet Catherine Valega
(03:42) From Wall Street to helping women with money

(06:43) When she realized women were being sidelined

(08:36) Own it cause you're smarter than most of the room

(10:21) Why most people lack financial education

(13:56) Making finance personal, not jargon-heavy

(16:38) Common misconceptions about financial advisors

(20:45) Why women invest too conservatively

(26:28) The huge tax bill waiting in your 401k

(33:00) Three things W2 employees must do now

(36:53) The S-corp trap entrepreneurs fall into

About Our Guest:

Catherine Valega is the founder of Green Bee Advisory, a firm focused on empowering individuals, especially women, to take control of their financial futures. With a background in Wall Street and a passion for financial literacy, Catherine helps clients optimize their wealth while minimizing taxes. She is dedicated to bridging the financial knowledge gap, supporting women’s financial independence, and making complex financial concepts accessible. Catherine is also committed to guiding her clients through smart investment strategies and tax planning for long-term financial success.

Catherine Valega’s LinkedIn: https://www.linkedin.com/in/catherinevalega/

Catherine Valega’s instagram: https://www.instagram.com/powerwealthandtax

Explore Green Bee Advisory: https://www.greenbeeadvisory.com/

About Jennifer Justice and The Justice Dept.

JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99

The Justice Dept: https://www.thejusticedept.com/

JJ’s Instagram: https://www.instagram.com/jenniferjusticel/

Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/

The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

If you love what you hear, please subscribe and share with a friend.

This is a Lady Business LLC Production.