Most women are flushing their supplements down the toilet. Literally.

Poorly absorbed pills mean your body can't use what you're taking — you're just making expensive pee. And that's before you factor in the 18 different bottles, the pill fatigue, and the fact that none of it was designed around your body to begin with.

Takin' Care of Lady Business Episode 150

In this episode, Liz Zwillinger, founder of Biologica and former divorce lawyer, breaks down why the supplement industry has been failing women — and what she built instead. One powder. 18 supplements. Formulated specifically for women's hormonal life stages, from pre-perimenopause through menopause and beyond. No pill pile. No expensive pee. And it actually tastes good.

This is not a story about having the perfect background to start a company. Liz had no science degree, no product development experience, and no roadmap. What she had was a pantry full of supplements that weren't working and the nerve to ask why no one had solved this yet.

In this episode, you'll learn:

• Why most supplements pass right through you — and what bioavailability actually means for your health

• How women's nutritional needs change at every hormonal life stage and why a one-size-fits-all vitamin was never going to cut it

• What it actually takes to build a company from scratch when the product you needed never existed

• The biggest ask Liz ever made — and why it changed everything

  
  

If you’re done piecing together your supplement routine, you can try Biologica here: https://go.shopmy.us/p-5460353 for Perimenopause

https://go.shopmy.us/p-54603956 for Postmenopause

https://go.shopmy.us/p-54603980 for Primary Essentials

Highlights:

(00:00) Meet Liz Zwillinger

(01:41) What is Biologica and how does it work

(04:17) Why women have unique nutritional needs

(08:14) Powder vs. pills: the bioavailability difference

(12:32) Taking care of your health shouldn't be this hard

(14:26) The hero ingredients in each formula

(22:53) From divorce lawyer to supplement founder

(23:35) The audacity to believe in yourself

(27:41) Balancing entrepreneurship with being a mom

(32:47) The big ask that changed her business

(37:32) The worst advice she ever received

About Our Guest:

Liz Zwillinger is the founder of Biologica and a former divorce lawyer who spent a decade watching women navigate some of the hardest moments of their lives. After years in family law and a front-row seat to her husband's journey building Allbirds from the ground up, she identified a gap that the wellness industry had never bothered to close. Women were piecing together their health routines from products designed for everyone, which effectively meant designed for no one. Today, she leads Biologica's mission to simplify women's nutrition through formulas built specifically for each hormonal life stage, from reproductive years through perimenopause and beyond.

Liz Zwillinger’s LinkedIn: https://www.linkedin.com/in/elizabethzwillinger/

Explore Biologica: https://biologica.com/

About Jennifer Justice and The Justice Dept.

JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99

The Justice Dept: https://www.thejusticedept.com/

JJ’s Instagram: https://www.instagram.com/jenniferjusticel/

Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/

The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

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This is a Lady Business LLC Production.