We don’t love the word “burnout.” It’s buzzy, overused, and often doesn’t reflect the complexity of what it actually feels like when your body starts saying no.

In this solo episode, Jasmine shares the story of what was really happening behind the scenes when Oko was at its peak. On paper, the business was thriving. She was busy, productive, even energized. But underneath the momentum was a body and nervous system running on fumes. It wasn’t until the pace slowed down that everything caught up with her—joint pain, brain fog, hormone disruption, and exhaustion.

She shares what helped—from simple, free habits to more resourced interventions—and how she’s redefined what wellness looks like for her now.

Taylor is the founder of the BeaYOUtiful Foundation, a Canadian charity empowering female and non-binary youth through confidence programs and mental wellness workshops. She also founded Roster Clothing Co, a brand supporting the foundation, sold in 50+ North American stores.

In this episode of Take On, Taylor shares her journey of running a non-profit, the role of storytelling in business, and her experiences modeling and living abroad. She reflects on the importance of balance, the power of community support, and how views on beauty and self-esteem are evolving among today’s youth.

In this episode, we discuss three marketing trends shaping 2025: protopia marketing, the resurgence of long-form content, and immersive in-person experiences driving digital engagement.