エピソード

  • N°14 - Is Your Marketing Unknowingly Coded for Survival Buyers?

    N°14 - Is Your Marketing Unknowingly Coded for Survival Buyers?
    2026/09/04
    Not every buyer is investing because something is broken. Some are looking for greater beauty, precision, expansion—and a more exquisite experience. In this episode, we examine the subtle survival assumptions hidden inside supposedly premium messaging, pricing and sales.
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    14 分
  • N°13 - Diamond Positioning & the Value you can't measure with Sonika Asif

    N°13 - Diamond Positioning & the Value you can't measure with Sonika Asif
    2026/09/03
    What if your strongest positioning isn’t something you engineer — but something you uncover? In this conversation with Sonika, we explore Diamond Positioning, non-linear business growth, Quantum Field Mechanics, the problem with forecasting your future from your current reality, and why some of the most valuable outcomes of your work may be the ones you can’t put on a spreadsheet. This is a conversation about building a business that doesn’t require you to reduce yourself to what can be logically explained, predicted or proven in advance. Because sometimes the most valuable thing about your work isn’t the thing you thought you were selling.
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    50 分
  • N°12 - If You Don't Set the Standard, Someone Else Will || with Steph Zahalka

    N°12 - If You Don't Set the Standard, Someone Else Will || with Steph Zahalka
    2026/08/13
    If you don't set the standard for your brand, someone else will — and you'll be measured against theirs. In this episode, Yasmin sits down with Steph Zahalka, founder of Zahalier Brand House and branding expert with 20+ years of experience, to explore what actually creates brand power beyond beautiful aesthetics. From branding vs. marketing and the psychology of perception to premium vs. luxury vs. prestige, AI sameness, copycats and the personal quirks that make a brand almost impossible to replicate — this is a conversation about becoming the brand others get measured against.
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    1 時間 2 分
  • N°11 - Your Most Valuable Work Often Feels The Least Impressive

    N°11 - Your Most Valuable Work Often Feels The Least Impressive
    2026/06/16
    In this conversation, we're unpacking one of the most expensive blind spots in business: The tendency to devalue what has become natural.
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    13 分
  • N°10 - Building a World, Not a Feed with Sifra Zaïdja Kuipers

    N°10 - Building a World, Not a Feed with Sifra Zaïdja Kuipers
    2026/06/12
    What separates a feed people consume from a world people want to belong to? In this episode, Yasmin and Sifra explore world-building, premium positioning, unrelatability, taste-making, and why the strongest brands aren't trying to attract everyone. They're creating places the right people instantly recognize as home.
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    49 分
  • N°9 - The Architecture of Obsession with Suzi Gray

    N°9 - The Architecture of Obsession with Suzi Gray
    2026/05/29
    On building household name brands, top-of-mind positioning, obsession architecture, and why potency matters more than volume.
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    54 分
  • N°8 - The Psychology of Standards — Why Most Clients Should Never Enter Your Space

    N°8 - The Psychology of Standards — Why Most Clients Should Never Enter Your Space
    2026/05/05
    This episode explores why client caliber determines how your work is received and why standards are a necessity, not optional.
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    21 分
  • N°7 - The LOVE AT FIRST SIGHT Brand™ Formula: The Positioning & Psychology for Instant Demand

    N°7 - The LOVE AT FIRST SIGHT Brand™ Formula: The Positioning & Psychology for Instant Demand
    2026/03/12
    Premium brands don’t wait months for trust to build. They create attraction instantly. In today’s episode of The Premium Way, we’re dismantling one of the most repeated pieces of marketing advice on the internet: “You just need more time for people to know, like and trust you.” But what if the strongest brands don’t rely on time at all? What if your brand could create attraction, recognition and desire at first sight? In this episode, Yasmin introduces the concept of the Love At First Sight Brand — a positioning framework designed to help your brand create instant resonance with the right buyers. Instead of building slow-burn brands that require months of warming up, you’ll learn how premium brands: • translate their brilliance into first impressions • position themselves around desire instead of explanations • build recognizable identity through archetypes • create emotional recognition in seconds You’ll also learn: • why constantly rebranding quietly breaks trust • the psychology behind slow-burn brands vs instant attraction brands • the role of your brand’s energetic undercurrent • how to use primary and bridge archetypes to create belonging and authority simultaneously • the difference between positioning around what your audience wants vs what they actually need Because the strongest brands don’t rely on endless touchpoints. They create recognition instantly. And that is the difference between a SLOW BURN BRAND vs. a LOVE AT FIRST SIGHT BRAND. Special Offer for Podcast Listeners If you loved this episode, you can dive deeper into the full LOVE AT FIRST SIGHT BRAND Masterclass Program. This 3-part masterclass series includes: 💎 The Love At First Sight Positioning Formula 💎 The Love At First Sight Client Attraction Method 💎 The Love At First Sight Content Formula Inside, you’ll learn how to: • position your brand so dream clients recognize themselves instantly • build a magnetic brand identity using archetypes • create content that generates desire and demand at first sight • attract and convert premium clients 10x faster Podcast listeners can access the program for €97 instead of €333. Use the code: PREMIUMLOVE to unlock the private podcast listener price. → Get instant access to all 3+1classes here: https://yasminbreden.thrivecart.com/the-love-at-first-sight-brand/?coupon=PREMIUMLOVE
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    29 分