『THE PREMIUM WAY Podcast』のカバーアート

THE PREMIUM WAY Podcast

THE PREMIUM WAY Podcast

著者： Yasmin Breden
無料で聴く

THE PREMIUM WAY is a podcast about the psychology, standards, and identity behind true premium brands. Hosted by Yasmin Breden, this space explores what actually creates demand, authority, and cultural relevance — beyond aesthetics, tactics, or surface-level branding. You’ll learn why premium is not created through visuals alone, but through clarity, leadership, and the ability to normalize a higher standard — and how aesthetics, perception, and substance work together to position you as someone people trust, respect, and choose. This podcast is for founders, creatives, leaders and brands who don’t just want to look premium — but become unmistakable. Because aesthetics open the door. Authority gets commitment. And premium brands are fluent in both.© Yasmin Breden. All rights reserved. アート マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • N°14 - Is Your Marketing Unknowingly Coded for Survival Buyers?

    N°14 - Is Your Marketing Unknowingly Coded for Survival Buyers?
    2026/09/04
    Not every buyer is investing because something is broken. Some are looking for greater beauty, precision, expansion—and a more exquisite experience. In this episode, we examine the subtle survival assumptions hidden inside supposedly premium messaging, pricing and sales.
    続きを読む 一部表示
    14 分
  • N°13 - Diamond Positioning & the Value you can't measure with Sonika Asif

    N°13 - Diamond Positioning & the Value you can't measure with Sonika Asif
    2026/09/03
    What if your strongest positioning isn’t something you engineer — but something you uncover? In this conversation with Sonika, we explore Diamond Positioning, non-linear business growth, Quantum Field Mechanics, the problem with forecasting your future from your current reality, and why some of the most valuable outcomes of your work may be the ones you can’t put on a spreadsheet. This is a conversation about building a business that doesn’t require you to reduce yourself to what can be logically explained, predicted or proven in advance. Because sometimes the most valuable thing about your work isn’t the thing you thought you were selling.
    続きを読む 一部表示
    50 分
  • N°12 - If You Don't Set the Standard, Someone Else Will || with Steph Zahalka

    N°12 - If You Don't Set the Standard, Someone Else Will || with Steph Zahalka
    2026/08/13
    If you don't set the standard for your brand, someone else will — and you'll be measured against theirs. In this episode, Yasmin sits down with Steph Zahalka, founder of Zahalier Brand House and branding expert with 20+ years of experience, to explore what actually creates brand power beyond beautiful aesthetics. From branding vs. marketing and the psychology of perception to premium vs. luxury vs. prestige, AI sameness, copycats and the personal quirks that make a brand almost impossible to replicate — this is a conversation about becoming the brand others get measured against.
    続きを読む 一部表示
    1 時間 2 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません