『THE PREMIUM WAY Podcast』のカバーアート

THE PREMIUM WAY Podcast

THE PREMIUM WAY Podcast

著者： Yasmin Breden
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概要

 THE PREMIUM WAY is a podcast about the psychology, standards, and identity behind true premium brands. Hosted by Yasmin Breden, this space explores what actually creates demand, authority, and cultural relevance — beyond aesthetics, tactics, or surface-level branding. You’ll learn why premium is not created through visuals alone, but through clarity, leadership, and the ability to normalize a higher standard — and how aesthetics, perception, and substance work together to position you as someone people trust, respect, and choose. This podcast is for founders, creatives, leaders and brands who don’t just want to look premium — but become unmistakable. Because aesthetics open the door. Authority gets commitment. And premium brands are fluent in both.© Yasmin Breden. All rights reserved. アート マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • N°7 - The LOVE AT FIRST SIGHT Brand™ Formula: The Positioning & Psychology for Instant Demand

    N°7 - The LOVE AT FIRST SIGHT Brand™ Formula: The Positioning & Psychology for Instant Demand
    2026/03/12
    Premium brands don’t wait months for trust to build. They create attraction instantly. In today’s episode of The Premium Way, we’re dismantling one of the most repeated pieces of marketing advice on the internet: “You just need more time for people to know, like and trust you.” But what if the strongest brands don’t rely on time at all? What if your brand could create attraction, recognition and desire at first sight? In this episode, Yasmin introduces the concept of the Love At First Sight Brand — a positioning framework designed to help your brand create instant resonance with the right buyers. Instead of building slow-burn brands that require months of warming up, you’ll learn how premium brands: • translate their brilliance into first impressions • position themselves around desire instead of explanations • build recognizable identity through archetypes • create emotional recognition in seconds You’ll also learn: • why constantly rebranding quietly breaks trust • the psychology behind slow-burn brands vs instant attraction brands • the role of your brand’s energetic undercurrent • how to use primary and bridge archetypes to create belonging and authority simultaneously • the difference between positioning around what your audience wants vs what they actually need Because the strongest brands don’t rely on endless touchpoints. They create recognition instantly. And that is the difference between a SLOW BURN BRAND vs. a LOVE AT FIRST SIGHT BRAND. Special Offer for Podcast Listeners If you loved this episode, you can dive deeper into the full LOVE AT FIRST SIGHT BRAND Masterclass Program. This 3-part masterclass series includes: 💎 The Love At First Sight Positioning Formula 💎 The Love At First Sight Client Attraction Method 💎 The Love At First Sight Content Formula Inside, you’ll learn how to: • position your brand so dream clients recognize themselves instantly • build a magnetic brand identity using archetypes • create content that generates desire and demand at first sight • attract and convert premium clients 10x faster Podcast listeners can access the program for €97 instead of €333. Use the code: PREMIUMLOVE to unlock the private podcast listener price. → Get instant access to all 3+1classes here: https://yasminbreden.thrivecart.com/the-love-at-first-sight-brand/?coupon=PREMIUMLOVE
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    29 分
  • N°6 - Handling Objections Like a Premium Leader

    N°6 - Handling Objections Like a Premium Leader
    2026/03/04
    Objections are one of the most misunderstood parts of selling. Most people treat them like attacks. Or like problems that need to be overcome with better arguments. In this episode, Yasmin breaks down a completely different perspective: Objections are rarely about logic. They are nervous system responses to desire, risk, identity expansion — and the fear of stepping into a new level. Instead of pushing harder, persuading more, or trying to “win” the sale, premium leaders learn to listen on a meta level and understand what the objection is actually protecting. In this episode you’ll learn: • Why objections are usually projected self-sabotage • Why taking objections personally destroys sales dynamics • How to hear what is being said beyond the words • When NOT to handle an objection at all • Real examples of objection conversations that led to five-figure sales This episode will completely change how you view objections — and how you respond to them as a leader. Because premium sales isn’t about overcoming objections. It’s about understanding them.
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    26 分
  • N°5 - The Truth About Price Raises (and what you must know before raising yours)

    N°5 - The Truth About Price Raises (and what you must know before raising yours)
    2026/02/23
    Most people raise their prices too soon. They change the number — but not the identity behind it. And that’s why they panic-discount, over-deliver out of guilt, attract misaligned clients, or quietly sabotage their own growth. In this episode, Yasmin breaks down why price raises fail — and what actually needs to happen first. Not mindset tricks. Not fake confidence. Not “holding the boundary.” But building the internal inevitability that makes your new price feel natural, congruent, and unquestionable. Because premium pricing isn’t something you perform. It’s something you become. This episode will show you how to know when you’re ready — and how to build the foundation if you’re not.
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    28 分
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