エピソード

  • 2. The Brand Butterfly - SCV and CLV, really?

    2. The Brand Butterfly - SCV and CLV, really?
    2025/07/11

    How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV). With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon.

    Theme music : “So High” by Paul Numi, used with permission.
    続きを読む 一部表示
    16 分
  • 1. The Brand Butterfly – start with strategy

    1. The Brand Butterfly – start with strategy
    2025/07/02

    How to find your High Value customers? Bert Peleman explores how to start from strategy and how to define your High Value customers. With contributions from Jacques Recourdon, Peter Corijn, Luc Demeulenaere en Olivier Enthoven.

    Theme music : “So High” by Paul Numi, used with permission.
    続きを読む 一部表示
    14 分