Pricing services is tricky — especially when your work is complex, customized, and high-value. In this episode of Super Obvious, I'm joined by Marcel Petitpas, CEO of Parakeeto, who helps agencies and consultants ditch the guesswork and price profitably. Marcel breaks down:
- Why most agencies and consultants undercharge—and how to fix it
- The biggest pricing mistakes that kill your margins
- How to stop trading time for money (and what to do instead)
- The difference between cost-based, value-based, and productized pricing
- Simple pricing frameworks that actually increase profit without scaring away clients
If you're a consultant, agency owner, or service provider struggling to price your work, press play.
2025/03/0444 分