エピソード

  • AI is Rewriting Marketing Attribution | Scott Desgrosseilliers | Ep 021

    AI is Rewriting Marketing Attribution | Scott Desgrosseilliers | Ep 021
    2026/11/05

    AI is changing how customers discover brands - and making marketing attribution far more complex.

    In this episode of The Super CMO Show, Swami speaks with Scott Desgrosseilliers, Founder and CEO of @wickedreports about the rise of the AI dark funnel, the shift from SEO to GEO, and why marketers need to make their websites AI-ready.

    They explore how brands can earn visibility in AI-led conversations, use structured content and proprietary expertise, rethink first-touch attribution, and make better budget decisions when clicks no longer tell the full story.

    ⭐ 5 Key Takeaways

    1. AI is creating a new “dark funnel.”More customer research is happening inside AI chats, making early discovery and first-touch attribution harder to see and measure.

    2. SEO is evolving into GEO.Brands need to make their websites AI-ready with clear structure, specific intent, FAQs, how-to content, and original research that AI systems can understand and reference.

    3. Proprietary expertise is the new visibility advantage.Generic content will not be enough. Brands that translate their distinctive knowledge, data, and point of view into AI-friendly formats can earn more meaningful recommendations.

    4. Marketers must look beyond platform-reported ROAS.Google, Meta, email, and SMS platforms can all claim credit for the same conversion. Independent, deterministic attribution helps reveal what actually drove new-customer growth.

    5. Brand and first-party data are becoming even more valuable.As AI puts more distance between brands and the customer click, building a trusted brand, capturing owned audiences, and continuously testing new signals will be critical to growth.

    ⏱️ Timestamps

    00:00 Introduction
    01:56 AI Will Approximate or Guess Things
    04:11 Your Search Traffic Is Going Down
    08:59 AI Will Understand the Intent of the Page
    26:10 It’s All About the Profitable Outcome
    35:44 All the Ad Platforms Are Grading Their Own Homework
    39:50 The Best Thing I’ve Seen Isn’t Accurate Enough to Count On
    45:13 Keep Modifying Your Tags and Your Content
    47:10 The Importance of Building a Brand4
    9:01 ChatGPT Already Has a Conversion API
    50:09 From Reports to AI-Powered Marketing Decisions

    Follow Us
    Twitter: https://twitter.com/contraminds
    Instagram: https://www.instagram.com/contraminds/
    LinkedIn: https://www.linkedin.com/company/contraminds
    Facebook: https://www.facebook.com/contraminds

    Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
    Watch the full video episode on YouTube

    For show notes and earlier guest interviews, please visit www.contraminds.com

    To sign up for our weekly newsletter, please visit https://contraminds.substack.com/


    Connect with us:
    LinkedIN: https://www.linkedin.com/company/contraminds/
    Instagram: https://www.instagram.com/contraminds/
    Facebook: https://www.facebook.com/contraminds
    Website: www.contraminds.com
    続きを読む 一部表示
    50 分
  • Why CMOs Need To Think Like Growth Architects | Megha Agarwal | Ep 020

    Why CMOs Need To Think Like Growth Architects | Megha Agarwal | Ep 020
    2026/11/05

    What does it really take to become a modern CMO?
    In this episode of The Super CMO Show with Swami, Megha Agarwal shares why she calls herself a “non-traditional CMO” — one who goes beyond brand campaigns to think about growth, monetization, P&L, consumer obsession, and business building.

    Drawing from her journey across Table Space, WeWork, Unilever and CavinKare Megha speaks about startup chaos, building categories from scratch, the future of agencies, creativity in the AI era, mentorship, leadership, and why marketers must constantly reinvent themselves. A sharp, insight-packed conversation on what marketing leadership truly demands today.

    About Megha
    Megha Agarwal is a marketing leader, growth strategist, and business builder with close to two decades of experience across FMCG, consumer brands, startups, and enterprise workspaces. Currently the Chief Marketing Officer at Table Space, she has built her career at the intersection of brand building, growth, customer experience, and business transformation.
    Connect with Megha: https://www.linkedin.com/in/meghaagarwal/

    ⭐ 5 Key Takeaways

    The modern CMO must understand business, not just marketing: Megha argues that marketers who do not understand P&L, monetization, and cross-functional business impact risk becoming irrelevant in today’s environment.

    Consumer obsession is still the strongest competitive advantage: One of her biggest learnings from was that true marketing begins with deeply understanding consumers — not through dashboards, but through immersion, humility, and lived observation.

    Building brands from scratch requires a completely different mindset: Moving from FMCG to startups taught her that scaling brands is very different from creating foundational systems, processes, tools, and teams from zero.

    AI will commoditize marketing science — creativity becomes the differentiator: As AI automates research, analytics, and execution, original thinking, creativity, and human insight will become the most valuable capabilities for marketers.

    Sustainable growth requires support systems, not perfection: Megha challenges the myth of perfect work-life balance, emphasizing intentional trade-offs, communication, asking for support, and building ecosystems both at work and at home.

    ⏱️ Timestamps

    00:03:20 — Why Old-School Marketing Thinking Is Breaking Down
    00:09:50 — Brands Are Built in Years, Judged in Quarters
    00:12:17 — Nobody Prepares You for Real Decisions
    00:13:54 — The Consumer Is Still the Most Important Person in the Room
    00:18:01 — Big Brands Cannot Afford Recklessness
    00:20:59 — Building Is More Exciting Than Managing
    00:23:21 — Growth Fails Without Foundations
    00:25:49 — You Cannot Scale Chaos Forever
    00:28:19 — Big Companies Hide How Difficult Things Really Are
    00:31:52 — Most Career Limits Exist Only in the Mind
    00:39:24 — Execution Is Common. Thinking Is Rare.
    00:41:45 — The Future Belongs to Hungry Agencies
    00:44:35 — AI Makes Creativity More Valuable, Not Less
    00:47:31 — Perfect Balance Is a Myth
    00:53:41 — The Best Mentors Don’t Give Answers
    00:57:44 — Your Strengths Matter More Than Your Weaknesses
    01:00:25 — AI Can Analyze Consumers. It Cannot Love Them.
    01:02:39 — The Best Marketers Constantly Reinvent Themselves

    This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Visit https://www.movingwalls.com to learn more.

    Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
    Watch the full video episode on YouTube

    For show notes and earlier guest interviews, please visit www.contraminds.com

    To sign up for our weekly newsletter, please visit https://contraminds.substack.com/


    Connect with us:
    LinkedIN: https://www.linkedin.com/company/contraminds/
    Instagram: https://www.instagram.com/contraminds/
    Facebook: https://www.facebook.com/contraminds
    Website: www.contraminds.com
    続きを読む 一部表示
    1 時間 7 分
  • How To Make Marketing Attribution Work | Scott Desgrosseilliers | Ep 019

    How To Make Marketing Attribution Work | Scott Desgrosseilliers | Ep 019
    2026/11/05

    Marketing attribution is one of the toughest challenges for modern marketers — and most get it wrong. In this episode of the ContraMinds Podcast, we sit down with Scott Desgrosseilliers, Founder & CEO of ⁨@WickedReports⁩, to decode what really works in measuring marketing impact.

    Scott shares his journey of building @WickedReports and explains why accuracy alone isn’t enough — attribution has to be actionable. He covers practical insights on choosing the right attribution model, measuring KPIs beyond RoAS, connecting online and offline journeys, and balancing experimentation with accountability.

    If you’re a CMO, performance marketer, or entrepreneur looking to cut through the noise and understand what truly drives growth, this episode is packed with actionable wisdom.

    What You’ll Learn in This Episode:
    • Why marketing attribution isn’t about perfection but profitability
    • How to align attribution models with campaign intent
    • Which KPIs go beyond vanity metrics (like NCAC and New Visit %)
    • How to bridge online and offline sales data
    • The mindset every marketer needs: persistence + accountability

    About Scott Desgrosseilliers
    Scott Desgrosseilliers is the Founder & CEO of Wicked Reports, a pioneering marketing attribution platform built to give businesses clarity on what really drives growth. A former database administrator, Scott discovered the power of connecting disparate data into a single source of marketing truth when helping a friend measure ROI from Facebook ads. What started as a pivot-table experiment quickly grew into a platform trusted by e-commerce brands and agencies worldwide. Today, Scott is known for his no-nonsense approach to attribution: transparent, actionable insights that cut through the noise and focus on profitability.

    📌 Watch the Full Episode & Chapters:
    00:00:00 Introduction
    00:03:28 Accuracy Is Table Stakes—Actionability Wins
    00:06:18 Pick the Right Model for the Job, Not a Holy Grail
    00:10:37 Start from Real Sales, Tag Everything, Build the Timeline
    00:21:33 You’ll Never Get 100%—Stack Signals and Move On
    00:26:34 ROAS & CAC Aren’t Enough—Track NCAC and New-Visit %
    00:31:34 Let Intent Decide the Model
    00:36:57 Think TOF–MOF–BOF: Different KPIs at Every Stage
    00:39:16 Bridge Online & Offline: Tie Every Sale to an Identifier
    00:42:18 Offline Ads? Start from Test Drives, Not TV Ratings
    00:45:26 Black-Box Models? Hard Pass. I Want Transparent Journeys
    00:47:13 Use Last-Click When It Fits—Save Heavy Math for Real Journeys
    00:51:26 Experiment Boldly. Be Accountable. Do Both
    00:52:59 Start Local, Get Wins, Build a Portfolio
    00:55:14 Skip the Textbooks—Follow Practitioners Who Ship
    00:56:08 Persistence Beats Brains and Budget—Focus on Outcomes

    This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Visit https://www.movingwalls.com to learn more.

    #MarketingAttribution #DigitalMarketing #MarketingAnalytics #CustomerJourney #BusinessGrowth #MarketingTips #EcommerceMarketing #MarketingStrategy #AdTech #CMOInsights #PerformanceMarketing #DataDrivenMarketing #GrowthMindset #Entrepreneurship #MarketingPodcast

    Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
    Watch the full video episode on YouTube

    For show notes and earlier guest interviews, please visit www.contraminds.com

    To sign up for our weekly newsletter, please visit https://contraminds.substack.com/


    Connect with us:
    LinkedIN: https://www.linkedin.com/company/contraminds/
    Instagram: https://www.instagram.com/contraminds/
    Facebook: https://www.facebook.com/contraminds
    Website: www.contraminds.com
    続きを読む 一部表示
    1 時間
  • Cracking The Gen-Z Marketing Code | Srinjoy Das | Ep 018

    Cracking The Gen-Z Marketing Code | Srinjoy Das | Ep 018
    2026/11/05
    In this ultimate guide, we'll dive into the world of marketing to Gen Z, the most digitally savvy generation yet. As a business leader, entrepreneur, or marketer, it's crucial to understand what makes this generation tick and how to engage with them effectively. In this episode of the Super CMO Show, Srinjoy Das, a marketing leader with experience at digital-first companies like Krafton, Tencent, and Airtel, reveals the future of marketing. From his civil engineering background at NIT Trichy to his finance-heavy education at IIM Calcutta, Srinjoy brings a unique analytical perspective to modern marketing. He discusses why marketers must become fluent in finance to gain credibility with CEOs and CFOs, shares the science behind viral content creation, and explains how to engage Gen Z audiences authentically. The conversation covers everything from building content-first campaigns to understanding the metrics that matter in digital marketing, offering actionable insights for marketers navigating today’s competitive landscape.About SrinjoySrinjoy Das is a marketing professional with extensive experience in digital-first companies including Krafton (PUBG Mobile), Tencent, and Airtel. He has worked across gaming, entertainment, and telecom sectors, specialising in viral marketing, Gen Z engagement, and data-driven marketing strategies. At Krafton, he has led marketing campaigns that achieved record-breaking engagement and helped launch BGMI (Battlegrounds Mobile India) with the “India Ki Heartbeat” campaign.5 Key TakeawaysFinance Fluency is Non-NegotiableModern marketers must understand ROC (Return on Capital), margins, and cash flow to speak the same language as CEOs and CFOs. The shift towards finance-aligned strategy teams means marketing budgets require financial justification beyond traditional brand metrics.Content Over MessagingFor digital-first brands, entertainment-focused content outperforms traditional advertising. Audiences can’t recall the slogans of major digital brands (Airbnb, Uber), but they engage deeply with storytelling that triggers emotions and builds loyalty.Gen Z Requires Constant InnovationGen Z consumers are extremely self-aware, research-savvy, and have zero switching costs. Marketers must speak their language, run multiple campaigns per year, and always be surprising (ABS - Always Be Surprising) to maintain attention.Virality Has a ScienceSuccessful viral content focuses on shareability, strong opening hooks, optimised average view duration (AVD), and authentic user insights. Track shares over views, and prioritise engagement metrics over vanity metrics.Real Market Research Beats Focus GroupsInstead of traditional market research, digital brands can leverage direct user feedback through comments, gameplay data, and community interactions. This provides authentic insights and eliminates the artificial environment of focus groups.Timestamps00:03:00 - 00:05:21 - From Civil Engineering to Marketing00:05:21 - 00:08:48 - Why Choose Startups Over Traditional Companies?00:08:48 - 00:15:31 - Why Finance Knowledge is Critical for Marketers00:15:31 - 00:23:01 - Finance-First Marketing: Convincing CEOs with ROC & Margins00:23:01 - 00:29:32 - Building Engagement Through Content & Context00:29:32 - 00:34:19 - Does Content Marketing Work for Traditional Brands?00:34:19 - 00:42:03 - Campaign Case Study: From Messaging to Entertainment00:42:03 - 00:48:15 - Cracking the Gen Z Marketing Code00:48:15 - 00:51:59 - Market Research in the Gaming Industry00:51:59 - 01:00:51 - The Science Behind Viral Marketing01:00:51 - 01:06:21 - The Future of Marketing Agencies01:06:21 - 01:10:33 - Marketing Department of the Future01:10:33 - 01:10:48 - What Success Means01:10:48 - 01:11:11 - Best Advice Received01:11:11 - 01:11:55 - Advice for College Students01:11:55 - 01:13:58 - Dream Dinner GuestsThis episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Visit https://www.movingwalls.com to learn more.#MarketingStrategy, #FinanceForMarketers, #ViralMarketing, #GenZMarketing, #DigitalMarketing, #ContentMarketing, #GamingMarketing, #MarketingAnalytics, #BrandStrategy, #StartupMarketing, #ROIMarketing, #CustomerEngagement, #MarketingInnovation, #FutureOfMarketing, #MarketingLeadership, #battlegroundsmobileindia, #kraftonListen to the podcast on Apple Podcasts | Spotify | Anchor | Google PodcastsWatch the full video episode on YouTubeFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with us:LinkedIN: https://www.linkedin.com/company/contraminds/Instagram: https://www.instagram.com/contraminds/Facebook: https://www.facebook.com/contramindsWebsite: ...
    続きを読む 一部表示
    1 時間 17 分
  • Universities Need To Be Marketed Like Brands | Burzeen Bhathena | Ep 017

    Universities Need To Be Marketed Like Brands | Burzeen Bhathena | Ep 017
    2026/11/05
    The Business of Education Marketing Burzeen Bhathena reveals how universities market themselves like top consumer brands, balancing competition, regional awareness, and multi-stakeholder needs. He explains why even well-known institutions must invest heavily in digital, print, and outreach campaigns to attract quality students and faculty. From parents and students to corporates and influencers, every audience requires a unique message.Disruption, Technology & the FutureThe conversation explores how EdTech, AI, and changing student expectations are reshaping education marketing. Burzeen shares how NMIMS uses AI-driven interviews, research-driven faculty branding, and corporate collaborations to stay ahead. He highlights lifelong learning, evolving marketing teams, and the importance of embracing technology for sustainable growth.About Burzeen BhathenaBurzeen is a strategic marketing leader with 21+ years of experience driving growth across education, automotive, media, and IT industries. As Director of Marketing & PR at NMIMS, he leads a 25+ member team, managing a ₹20+ crore budget to deliver double-digit enrollment growth through innovative, data-driven campaigns. A recognized educator and industry mentor, he bridges academia and corporate partnerships while championing digital transformation in the education sector.5-Point Summary✅ Education is Big Business – Universities now market like FMCG brands to stay competitive.🎯 Different Audiences, Different Messages – Parents, students & corporates all need tailored campaigns.💻 Digital First, But Not Digital Only – Smart media mixes still include print, radio & outreach.🤖 AI & EdTech Are Reshaping Learning – From AI-driven interviews to hybrid learning models.🔄 Lifelong Learning = Lifelong Customers – Alumni and upskilling programs create lasting value.Timestamps00:05:02:11 00:13:30:22 Why Switch From FMCG to Education Marketing? 00:13:30:23 00:17:35:21 How Big Is India’s Education Marketing Budget? 00:17:35:22 00:22:29:00 Do Colleges Even Need Marketing? 00:22:29:01 00:30:05:07 How Do You Market to BOTH Parents & Students? 00:30:05:08 00:32:10:02 Where Should Universities Spend Their Marketing Money? 00:32:10:03 00:36:22:02 How Do You Attract Rockstar Professors? 00:36:22:03 00:40:56:07 How to Make Corporates Prefer Your University? 00:40:56:08 00:45:48:07 Will EdTech Kill Traditional Universities? 00:45:48:08 00:51:48:23 What Marketing Tools Do Top Universities Use? 00:51:48:24 00:58:53:04 What Does a University Marketing Team Look Like? 00:58:53:05 01:03:03:17 Can Students Be Lifelong Customers? 01:03:03:18 01:04:26:14 What Does Success Really Mean in Education? 01:04:26:15 01:05:38:06 Best Advice for a 17-Year-Old Choosing a Career? 01:05:38:07 01:07:13:15 How Do Marketers Learn & Stay Ahead? 01:07:13:16 01:08:42:16 The Best Marketing Advice Burzeen Ever Got #EducationMarketing, #UniversityBranding, #EdTechRevolution, #DigitalMarketing, #AIinEducation, #HigherEdMarketing, #StudentRecruitment, #FutureOfEducation, #LifelongLearning, #MarketingStrategy, #CampusLife, #EducationTrends, #CorporatePartnerships, #LearningEcosystem, #EducationInnovationSelected Links and Show Notes: https://www.contraminds.comSubscribe to our Weekly Newsletter: https://blog.contraminds.comFollow UsTwitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contramindsThis episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit https://www.movingwalls.com to learn more.Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google PodcastsWatch the full video episode on YouTubeFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with us:LinkedIN: https://www.linkedin.com/company/contraminds/Instagram: https://www.instagram.com/contraminds/Facebook: https://www.facebook.com/contramindsWebsite: www.contraminds.com
    続きを読む 一部表示
    1 時間 12 分
  • Consent, Compliance and Conversational AI | Nithin Seth | Ep 016

    Consent, Compliance and Conversational AI | Nithin Seth | Ep 016
    2026/11/05
    Consent, Compliance, and Conversational AI: Marketing's New RealityJoin us on The Super CMO Show, where we delve into the world of marketing with a special focus on consent-driven marketing, marketing skills needed in the future, life lessons on personal development, excellence, and mastery with Nitin Seth, a renowned expert in the field of marketing, AI and technology. In this episode, Nitin shares his valuable insights on how to achieve consent-led marketing success for brands. He also shares his experience on lifelong learning, career development, and professional excellence. As a seasoned executive with a strong background in marketing and technology, Nitin offers unique perspectives on building successful brands, particularly in the Indian startup ecosystem. He also touches upon the importance of digital transformation, AI, and leadership lessons for entrepreneurs, founders, and CEOs. Tune in to learn how to Be Extraordinary and take your career to the next level with Nitin's expert advice on marketing skills, personal growth, and entrepreneurship.In this episode, Nitin Seth, CEO of SMS Magic & Conversive, reveals how strict privacy regulations like GDPR and TCPA are forcing marketers to completely rebuild their customer engagement infrastructure around sophisticated consent management and AI-powered channel orchestration. Most provocatively, Nitin argues that traditional mass-market branding is dead—replaced by direct customer experience and real-time engagement that requires marketers to master database marketing, social media management, and AI-driven personalization to survive in this privacy-first future.About Nitin Seth: Nitin Seth (https://www.linkedin.com/in/nit-nit/) is the CEO & Co-Founder of SMS Magic (https://www.sms-magic.com/) & Conversive (https://www.beconversive.com/) . 5 Key Takeaways for Marketers: 1. Privacy Compliance Is Now Table Stakes, Not Optional2. Consent Management Requires Sophisticated Digital Infrastructure3. AI-Powered Channel Orchestration Is Replacing Single-Channel Thinking4. Conversational AI Will Transform Brand Engagement Architecture5. Traditional Branding Is Dead - Direct Customer Experience Is KingTimestamps00:04:22 - 00:05:42 From IIT Engineer to Marketing Tech CEO: Nitin's Journey00:05:42 - 00:08:37 Why Privacy-First Marketing Is Now Essential for Every Brand00:08:38 - 00:10:45 Privacy Laws Then vs Now: What Changed for Marketers?00:10:45 - 00:13:53 The Compliance Landscape: US vs European Marketing Rules00:13:53 - 00:17:41 How Brands Actually Handle HIPAA and Privacy Compliance00:17:41 - 00:20:49 What Every Marketer Must Know About Privacy Compliance00:20:49 - 00:25:47 What Is "Consent" and Why It Matters for Your Marketing00:25:47 - 00:30:22 Building Customer Preference Centers That Actually Work00:30:22 - 00:34:36 How AI Can Make Privacy Compliance Easier (Not Harder)00:34:36 - 00:39:49 Channel Orchestration: The Future of Customer Engagement00:39:49 - 00:43:11 From Search to Conversations: How Customer Behavior Is Changing00:43:11 - 00:47:32 Will ChatGPT Kill Google Ads? The Future of Lead Generation00:47:32 - 00:48:58 How Conversational AI Will Transform Customer Experience00:48:58 - 00:55:40 Building Brand-Specific AI Without Losing Customer Data00:55:41 - 00:59:10 The New Marketing Architecture: Privacy + AI + Personalization00:59:10 - 00:59:56 Essential Skills Every Marketer Needs for the Privacy Era00:59:56 - 01:00:47 Tech Skills That Will Future-Proof Your Marketing Career01:00:47 - 01:02:27 What Should 18-Year-Olds Learn for Marketing's Future?01:02:27 - 01:04:19 The Death of Traditional Branding: One Professor's Prediction#PrivacyFirstMarketing, #ConversationalAI, #MarketingCompliance, #CustomerEngagement, #AIMarketing, #DataPrivacy, #MarketingTech, #FutureOfMarketing, #ConsentManagement, #marketingautomationThis episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit https://www.movingwalls.com to learn more.Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google PodcastsWatch the full video episode on YouTubeFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with us:LinkedIN: https://www.linkedin.com/company/contraminds/Instagram: https://www.instagram.com/contraminds/Facebook: https://www.facebook.com/contramindsWebsite: www.contraminds.com
    続きを読む 一部表示
    1 時間 8 分
  • Why Marketing Must Make People Believe, Not Just Buy | Akhil Almeida | Ep 015

    Why Marketing Must Make People Believe, Not Just Buy | Akhil Almeida | Ep 015
    2026/11/05

    In today's fast-paced business landscape, marketing strategies often focus on driving sales and conversions. However, marketing leader Albert Almeida argues that marketing must go beyond just making people buy, and instead, make them believe.

    In this insightful episode, Albert shares his thoughts on the importance of building trust and credibility with your customers and target audience. He delves into the psychology of marketing, highlighting the need for brands to create an emotional connection with their customers. As the CMO of a leading insurance company in India, Albert Almeida has firsthand experience in building a strong brand identity that resonates with people.

    Listen in to learn valuable marketing skills and leadership lessons from a seasoned entrepreneur, and discover how to take your business to the next level. Whether you're a founder, entrepreneur, or simply looking to improve your marketing skills, striving for personal growth and professional excellence, or looking for career development advice as a marketer and wanting self-improvement, this episode is a must-listen.

    The Journey from Content to Conversion

    Akhil Almeida shares his remarkable journey from Virgin Records to becoming Head of Marketing at Bandhan Life Insurance. With over two decades of experience across music, market research, and financial services, Akhil reveals his core marketing philosophy: "Marketing isn't about selling. It's about making people believe." Tracing his pioneering work in predictive content intelligence at Kantar and E-commerce research panels tracking 60,000 online shoppers, Akhil demonstrates how understanding consumer behavior at a deep level is the foundation for building brands people genuinely care about.

    Beyond Data: Creating Meaningful Marketing Strategies

    Akhil identifies three critical skills modern marketers must master:

    1. Pattern recognition to spot cultural shifts before they go mainstream

    2. Agility to pivot quickly when playbooks become outdated

    3. Commercial acumen to articulate ROI to leadership: Using his experience transforming Bandhan Life Insurance, he illustrates how focusing on underserved segments like self-employed individuals (60% of India's workforce) created strategic advantage in a crowded market.

    Perhaps most valuably, Akhil emphasizes the crucial distinction between data and insight: "Data tells you what people do, insight tells you why they're doing it. Data without interpretation is just noise." Through practical examples of landing page optimization and brand-agency partnerships, he demonstrates how cultivating insight as a daily ritual ultimately drives marketing that shapes behavior, builds habits, and creates long-term brand value.

    Subscribe to our weekly newsletter (https://blog.contraminds.com)

    About Akhil Almeida

    Akhil Almeida, now the Head of Marketing of Bandhan Life, is a dynamic leader with over two decades of experience in marketing, specializing in brand building, digital strategies, and consumer insights.

    Timestamps

    00:01:45:13 - 00:05:57:08 From Virgin Records to Marketing Pro: Akhil's Journey (https://youtu.be/rJKP4lQtvRw?si=jyUh5r8U1OUo6pbZ)

    00:05:57:09 - 00:13:32:13 Predictive Content: The Next Big Thing in Marketing? (https://youtu.be/DnkGPuT9094?si=IROA6fxzhUf0iLNU)

    00:13:32:14 - 00:16:45:04 Data to Strategy: How Insights Shape a CMO's Success (https://youtu.be/0DH1pBTrMOg?si=4raCyDR2KOU7Giep)

    00:16:45:05 - 00:28:43:09 Decoding E-commerce: Secrets from an Early Pioneer (https://youtu.be/gS_FifmlzZs?si=vgmoDvQVcwaOCRJs)

    00:28:43:10 - 00:38:39:16 Must-Have Skills for (https://youtu.be/sVi4VPzUgNw?si=puLtnovu8qUD7U1D)

    Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
    Watch the full video episode on YouTube

    For show notes and earlier guest interviews, please visit www.contraminds.com

    To sign up for our weekly newsletter, please visit https://contraminds.substack.com/


    Connect with us:
    LinkedIN: https://www.linkedin.com/company/contraminds/
    Instagram: https://www.instagram.com/contraminds/
    Facebook: https://www.facebook.com/contraminds
    Website: www.contraminds.com
    続きを読む 一部表示
    1 時間 24 分
  • Unlocking Cross Media Orchestration and Analytics | Prof. Prasad Naik | Ep 014

    Unlocking Cross Media Orchestration and Analytics | Prof. Prasad Naik | Ep 014
    2026/11/05

    In this insightful video, Prof. Prasad Naik shares the secret to marketing excellence: Unlocking Cross Media. By leveraging the power of performance marketing, content strategy, and conversion optimization, businesses can unlock new levels of ROI and brand management. Learn how to create a seamless marketing funnel, harness the power of a/b testing, and leverage marketing automation to drive results. Discover the importance of multichannel strategy, inbound marketing, and market analysis in driving business grow

    🎯 Five Point ContraMinds Summary

    • Why math models are reshaping marketing: and how they amplify creative thinking rather than replace it
    • Media channels reinforce each other: the surprising reason you should invest more in your weakest media channels
    • Beyond awareness: Why sales and margins are the only metrics that truly matter to the C-suite
    • Breaking silos: How to structure marketing teams for both analytics and creativity
    • Future-ready marketing: Orchestrating media, math, and creative excellence in perfect harmony

    Connect with Prof. Prasad Naik: https://gsm.ucdavis.edu/faculty/prasad-naik
    Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

    Key Timestamps
    04:03 - 08:44 How Did a Chemical Engineer Master Marketing?
    08:44 - 14:11 The Secret to Mix Marketing Right
    14:11 - 19:29 More Marketing Money For Less Effective Channels
    19:29 - 20:32 Making Sense of Your Marketing Budget
    20:32 - 25:19 Marketing: Short Term Wins vs Long Term Game
    25:19 - 31:05 What Makes Mastercard’s Marketing Click
    31:05 - 34:19 Getting Marketing Stakeholders to See Eye to Eye
    34:19 - 38:28 Building Your Dream Marketing Team
    38:28 - 46:43 Who Should Watch Marketing Spends?
    46:43 - 51:29 The Power of Integrated Marketing Communication
    51:29 - 55:28 Skills Future Marketers Must Possess
    55:28 - 1:00:45 Accretive Effects of Cross Media Consumption
    1:00:45 - 1:07:15 Co-founding the MSBA Course at UC Davis
    1:07:15 - 1:12:57 What is Success?
    1:12:57 - 1:13:45 Advice for Marketing Students
    1:13:45 - 1:16:27 Best Advice Prof. Prasad Has Ever Received
    1:16:27 - 1:21:04 Buddha, Chengis Khan, Shivaji, Dalai Lama & Schrodinger
    1:21:04 - 1:26:04 What Prof. Prasad Believes That Other’s Seldom Do
    1:26:04 - 1:28:31 Closing

    About Prof. Prasad Naik
    Professor Prasad Naik is a Chancellor's Fellow at UC Davis and co-founder of the Marketing Dynamics Conference who bridges marketing science and creative strategy through groundbreaking research. His work in integrated marketing communications and media optimization, published in prestigious journals like Marketing Science and Nature Reviews, has transformed how brands approach media allocation.

    This episode was made possible by the great folks at ⁠MovingWalls⁠. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets.

    #ucdavis, #MarketingAnalytics, #MediaStrategy, #MarketingScience, #DataDrivenMarketing, #IntegratedMarketing, #MarketingROI, #BrandStrategy, #DigitalMarketing, #MarketingOptimization, #MediaMix, #MarketingInnovation, #BusinessAnalytics, #MarketingEffectiveness, #MarketingLeadership, #MarketingInsights #contraminds #supercmoshow #contramindspodcast

    Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
    Watch the full video episode on YouTube

    For show notes and earlier guest interviews, please visit www.contraminds.com

    To sign up for our weekly newsletter, please visit https://contraminds.substack.com/


    Connect with us:
    LinkedIN: https://www.linkedin.com/company/contraminds/
    Instagram: https://www.instagram.com/contraminds/
    Facebook: https://www.facebook.com/contraminds
    Website: www.contraminds.com
    続きを読む 一部表示
    1 時間 32 分